Abandoned cart reminders and follow-ups

Purpose

1.1. Automate reminders and follow-ups for customers who abandon carts during their art supplies shopping process.
1.2. Automatedly increase sales conversions by re-engaging potential buyers with targeted messages.
1.3. Enhance customer engagement by automating timely, personalized reminders through email, SMS, push, or social channels.
1.4. Automate segmentation and dynamic content to maximize relevancy in reminders and follow-up communications.
1.5. Identify drop-off points and automate follow-up flows for art material enthusiasts who show purchase intent but don't complete payment.
1.6. Enable automated retargeting sequences based on cart content, value, and user behavior analytics.

Trigger Conditions

2.1. Automated detection of cart abandonment after a set period of inactivity (e.g., 30 minutes).
2.2. Automation triggers on checkout page exit without transaction completion.
2.3. Automating based on user session logout with unpurchased items remaining in cart.
2.4. Automating reminders when customer receives but does not act on payment instructions.
2.5. Automated trigger on change of status for high-value or unique art supply inventory in abandoned carts.

Platform variants

3.1. Twilio SMS
• Feature/Setting: Automate SMS reminders using programmable messaging API; Sample: POST to /Messages with template and cart data.
3.2. SendGrid
• Feature/Setting: Trigger automated email reminders via Marketing Campaigns API; Sample: POST to /mail/send with dynamic cart content.
3.3. HubSpot
• Feature/Setting: Automate workflows for abandoned cart emails using Workflow Automations; Sample: Cart property triggers and email action.
3.4. Klaviyo
• Feature/Setting: Automated flows for cart recovery; Sample: Flow trigger on Added to Cart and conditional Split by time.
3.5. Mailchimp
• Feature/Setting: Automate abandoned cart emails with Customer Journey Builder; Sample: Trigger: Abandoned Cart, Action: Send Email.
3.6. ActiveCampaign
• Feature/Setting: Automated “Abandoned Cart” pipeline with Site Tracking; Sample: Tag cart event, automate trigger email.
3.7. Shopify Flow
• Feature/Setting: Trigger automated reminders within Shopify via Flow App; Sample: Event: Abandoned Checkout, Action: Send Notification.
3.8. WooCommerce
• Feature/Setting: Automate follow-up emails with AutomateWoo plugin; Sample: Trigger: Cart abandoned, Action: Send Reminder.
3.9. Magento
• Feature/Setting: Abandoned cart automation in Marketing > Email Reminders; Setup: Coupon-based trigger.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio workflow; Sample: Entry Event – Abandoned Cart, Activity – Send Email.
3.11. Omnisend
• Feature/Setting: Automatedly trigger multi-channel reminders; Sample: Workflow node for Cart Abandonment, SMS + Email.
3.12. MoEngage
• Feature/Setting: Automate push/email reminders via Flows; Sample: Trigger on cart abandonment, personalized message node.
3.13. Intercom
• Feature/Setting: Automated messages for abandoned carts; Sample: Trigger event, auto message send with cart info.
3.14. Braze
• Feature/Setting: Can automate push, email, and in-app reminders; Sample: Cart Abandonment Event triggers campaign.
3.15. Blueshift
• Feature/Setting: Automate reminder campaigns with Cart Abandoned event; Journey Builder workflow.
3.16. Zaius
• Feature/Setting: Automated trigger on cart abandonment; Sample: Email journey setup via event trigger.
3.17. Iterable
• Feature/Setting: Use workflows to automate cart abandonment notifications; Trigger on user event.
3.18. Mandrill (for Mailchimp users)
• Feature/Setting: Use transactional messaging; Trigger emails via API with abandoned cart data payload.
3.19. PushEngage
• Feature/Setting: Automate web push reminders; Sample: Set abandonment trigger, push notification with cart info.
3.20. WebEngage
• Feature/Setting: Automated multi-channel cart reminder flows; Sample: Workflow triggered by cart abandon event, follow-ups personalized.

Benefits

4.1. Automatedly boost conversion rates by reminding and re-engaging hesitant buyers.
4.2. Automator reduces manual intervention and streamlines recovery process for abandoned carts.
4.3. Enables real-time, automatable communication across email, SMS, and push for higher engagement.
4.4. Automation increases ROI from existing traffic by targeting users most likely to purchase.
4.5. Automates customer journey continuity, preserving valuable user intent for art material purchases.
4.6. Empowers art supply retailers to compete digitally with efficient, scalable, automated outreach.