Segmented promotional email flows

Purpose

1.1. Automates sending targeted marketing emails to segmented customer groups based on purchase history, art interests, demographics, and engagement level.
1.2. Automating engagement boosts repeat purchases, event attendance, upsells, and loyalty for art supplies.
1.3. Automatedly nurtures new prospects, re-engages lapsed customers, promotes new arrivals, sales, and art workshops.
1.4. Drives automated cross-selling using segment criteria such as preferred mediums (watercolor, acrylic) or artist level.

Trigger Conditions

2.1. Automated new signup or opt-in to marketing list.
2.2. Automator detects a specific purchase or product/category bought.
2.3. No purchase in a defined automatable period (30/60/90 days).
2.4. Abandoned cart or incomplete registration automated triggers.
2.5. Segment entry, such as becoming a loyalty member or switching art category.
2.6. Interaction with prior campaigns or email automator (open/click).

Platform Variants

3.1. Mailchimp
- Feature: Automate Customer Journey Builder
- Setting: Configure entry rule: segment='Watercolor buyers', trigger=‘30 days inactivity’, action=‘send promo email’.
3.2. Klaviyo
- Feature: Flows
- Setting: Trigger=‘Product viewed’, Filter=‘Category=Artist Markers’, Action=‘Send Sample Sale Email’.
3.3. ActiveCampaign
- Feature: Automations
- Setting: Start=‘Form submitted’, Condition=‘Tag=Student Artist’, Action=‘Send Welcome Series'.
3.4. HubSpot
- Feature: Workflows
- Setting: Trigger='Added to art events list', Action='Send Event Series Campaign'.
3.5. Salesforce Marketing Cloud
- Feature: Journey Builder
- Setting: Event=‘New customer’, Segment=‘Beginner’, Email=‘Starter Kits Promo’.
3.6. Sendinblue/Brevo
- Feature: Automation
- Setting: If=‘No purchase in 60 days’, Then=‘Send re-engagement incentive’.
3.7. Constant Contact
- Feature: Segmented Email Automation
- Setting: Segment=‘Art Teachers’, Action=‘Promote Bulk Order Discount’.
3.8. Moosend
- Feature: Automated Workflows
- Setting: Birthday trigger > Segment=‘Frequent buyers’ > ‘Send Birthday Coupon’.
3.9. Omnisend
- Feature: Automation Workflows
- Setting: Event=‘Abandoned Cart’ > Product=‘Acrylic paint’ > Email series.
3.10. Drip
- Feature: Email Automation
- Setting: Tag=‘Pro Artists’ > Last purchase > Automatedly upsell premium brands.
3.11. GetResponse
- Feature: Marketing Automation
- Setting: Filter=‘Interest: Drawing’, Trigger=‘Webinar Signup’, Send set.
3.12. Zoho Campaigns
- Feature: Advanced Autoresponders
- Setting: List segment=‘Art Students’, Send: ‘Workshop Invite’.
3.13. Pardot by Salesforce
- Feature: Engagement Studio
- Setting: Action=‘Visited Supplies page’, Send ‘Custom Offer’.
3.14. Mailjet
- Feature: Workflow Automation
- Setting: Segment property=‘Geography’, Email=‘Local Events’.
3.15. Adobe Campaign
- Feature: Automated Segmentation
- Setting: Trigger=‘Art show registration’, Action=‘Nurture Sequence’.
3.16. SharpSpring
- Feature: Behavioral-based Email Automation
- Setting: Score=‘High intent’, Segment=‘Mixed media’, Send promo.
3.17. Iterable
- Feature: Workflow Studio
- Setting: Inactivity timer trigger, Art supply promotion.
3.18. MailerLite
- Feature: Automation
- Setting: Form Entry Segment=‘Fine Art Buyers’, Welcome Sequence.
3.19. Benchmark Email
- Feature: Automation Pro
- Setting: Action=‘Clicked last email’, Repeat offer.
3.20. Eloqua (Oracle)
- Feature: Campaign Canvas
- Setting: Profile filter=‘Instructor’, Bulk order campaign.

Benefits

4.1. Automates the delivery of personalized, targeted, and timely campaigns per customer segment.
4.2. Increases customer engagement and repeat sales through automated messaging.
4.3. Automating workflows reduces manual marketing labor and errors.
4.4. Enables scalable customer retention and loyalty-building via automatable segmentation strategies.
4.5. Supports dynamic, automated multi-channel promotion for art materials.
4.6. Provides measurable, automated analytics for campaign optimization.