Customer Engagement & Marketing AutomationPurpose
1.2. Automating time-sensitive promotions directly to the customer’s phone to drive urgent action and impulse buying.
1.3. Enable automated segmentation for targeted notifications—new arrivals, loyalty offers, or instructional workshops.
1.4. Integrates with loyalty programs, automates follow-up messaging post-purchase, and automates feedback collection.
1.5. Automate compliance with opt-in/opt-out regulations and message rate-limiting.
Trigger Conditions
2.2. Store update triggered by admin scheduling in POS, CRM, or CMS.
2.3. Automated triggers via customer activity—abandoned cart, new signup, purchase anniversary, or low engagement.
2.4. Recurrence conditions—send only if no SMS sent in past 7 days to automate spam prevention.
Platform Variants
• Feature/Setting: Configure Messaging Service SID with API; define sender, recipient, body parameters for automated SMS.
• Sample: POST to /Messages API with dynamic event-based template.
3.2. Plivo
• Feature/Setting: Create Messaging Application, automate campaign via Messages API.
• Sample: Automated POST to v1/Account/{auth_id}/Message/
3.3. Nexmo/Vonage
• Feature/Setting: Use Messages API, sender provisioning, automated delivery receipt callbacks.
• Sample: POST to /sms/json with automatable flash sale content.
3.4. MessageBird
• Feature/Setting: Flow Builder for automated SMS campaigns, schedule via API endpoint.
3.5. Sinch
• Feature/Setting: REST SMS API, automate campaign with webhook triggers.
3.6. Infobip
• Feature/Setting: Automate message workflows with “Flow” tool; Message API for scheduled alerts.
3.7. ClickSend
• Feature/Setting: Automated reminders/Campaigns setup; REST API for scheduled or event SMS.
3.8. Bandwidth
• Feature/Setting: Automated SMS via Application Platform API, define campaign automators in dashboard.
3.9. Telesign
• Feature/Setting: SMS API automated with event-driven triggers; compliance opt-out handling.
3.10. Telnyx
• Feature/Setting: Automate SMS with Messaging API, event scheduler for flash sales.
3.11. SimpleTexting
• Feature/Setting: Automated campaign creator; webhook and recurring SMS automation.
3.12. TextMagic
• Feature/Setting: SMS API with automatable scheduled queues, quick template setup.
3.13. Esendex
• Feature/Setting: Workflow automation via REST API, schedule flash sale broadcasts.
3.14. RingCentral
• Feature/Setting: SMS API integrated to CRM trigger events, automated bulk messaging.
3.15. Salesforce SMS (Digital Engagement)
• Feature/Setting: Automate journeys for campaign triggers, based on customer segmentation.
3.16. Mailchimp SMS (integrated via Mandrill/Twilio/third-party)
• Feature/Setting: Automate SMS via webhook automation for campaign lists.
3.17. Airship (formerly Urban Airship)
• Feature/Setting: Automate audience targeting, SMS triggered from defined segmentation rules.
3.18. SMSGlobal
• Feature/Setting: API triggered SMS, automated flows, scheduled campaign option.
3.19. OpenMarket
• Feature/Setting: Automate campaigns via REST MMS/SMS API, handling timing logic.
3.20. Mitto
• Feature/Setting: Schedule and automate omni-channel campaigns through unified API.
3.21. Omnisend
• Feature/Setting: Retail automation builder, SMS as automatable campaign channel.
3.22. Kaleyra
• Feature/Setting: Automate bulk/triggered SMS through dashboard/API, automate opt-in workflows.
Benefits
4.2. Automation guarantees timely delivery of flash sale and store updates.
4.3. Automated segmentation ensures highly targeted communications.
4.4. Automating opt-out and compliance avoids legal pitfalls.
4.5. Consistent, automated engagement increases visit frequency and loyalty.
4.6. Staff are freed from repetitive tasks through business process automation.
4.7. End-to-end automation supports multi-location chain scalability.