Event and seasonal campaign notifications to email subscribers

Purpose

1.1. Automate personalized notifications for event and seasonal campaign emails to subscribers, maximally leveraging engagement opportunities.
1.2. Systematically automate outreach to increase holiday bookings, promote special menus, and boost community involvement through timely automations.
1.3. Centralized management for scheduling, targeting, sending, and tracking campaign performance with automated workflows.

Trigger Conditions

2.1. New menu release, holiday, or seasonal event scheduled in the system.
2.2. Specific dates (e.g., Ramadan, Eid, Palestinian holidays) trigger automated campaign workflows.
2.3. Manual or automated campaign approval by marketing staff.
2.4. Subscriber list segmentation triggers (e.g., geo-location, dining history).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate Campaigns – use ‘Customer Journey’ automation to schedule event notifications; configure with webhooks for event triggers.

3.2. SendGrid
• Feature/Setting: Marketing Campaigns API – automate bulk sending; schedule using send-at parameter.

3.3. HubSpot
• Feature/Setting: Workflow Automations – automate email sends with event-based triggers; configure using contact list and event properties.

3.4. ActiveCampaign
• Feature/Setting: Automations – use automation builder to send campaign when ‘event’ tag is added to segment.

3.5. Zoho Campaigns
• Feature/Setting: Workflow Automation – configure date-based workflow for automating seasonal messages.

3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder – automate event notifications using entry sources and scheduled triggers.

3.7. Klaviyo
• Feature/Setting: Flows – automate campaign when new event ‘property’ appears in list.

3.8. Moosend
• Feature/Setting: Automation Workflows – trigger on specific dates; automate sending to dynamic audience.

3.9. GetResponse
• Feature/Setting: Marketing Automation – use ‘send message’ block after a calendar or tag-based trigger.

3.10. Constant Contact
• Feature/Setting: Automated Email Series – send campaign triggered by predefined event or date.

3.11. MailerLite
• Feature/Setting: Automation – schedule campaign by selecting 'specific date' and targeting custom segments.

3.12. Drip
• Feature/Setting: Workflows – configure rules to automate holiday campaign based on custom tags.

3.13. Brevo (formerly Sendinblue)
• Feature/Setting: Automation – schedule seasonal campaigns based on date-property workflows.

3.14. Omnisend
• Feature/Setting: Automation Editor – automate sending campaigns when customer attribute or event matches conditions.

3.15. Campaign Monitor
• Feature/Setting: Automated Journeys – set automation for recurring or special event campaigns.

3.16. Benchmark Email
• Feature/Setting: Automation Pro – configure with event triggers and segment filters.

3.17. SharpSpring
• Feature/Setting: Automation Tasks – send targeted emails on scheduled dates via ‘event’ workflows.

3.18. Mailjet
• Feature/Setting: Email Automation – trigger campaigns with contact properties or scheduled automation.

3.19. AWeber
• Feature/Setting: Campaigns – automate series by calendar trigger or tag added from external event.

3.20. Oracle Eloqua
• Feature/Setting: Program Canvas – build automated flows based on contact data and event timing.

3.21. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journeys – define automation triggers for campaign delivery.

3.22. Intercom
• Feature/Setting: Series – automate customer messaging based on event or calendar schedule.

Benefits

4.1. Automates timely and relevant campaign delivery for higher open rates.
4.2. Automates segmentation ensuring the right audience always receives tailored content.
4.3. Automates reminders and follow-ups to boost conversion and event attendance.
4.4. Frees staff from repetitive tasks by automating workflows end-to-end.
4.5. Automates analytics collection for better measurement and continuous campaign improvement.