Scheduled promotional campaigns (email/SMS)

Purpose

1.1. Automate scheduled promotional outreach via email and SMS for Anhui restaurants targeting new and returning customers.
1.2. Ensure timely communication about discounts, seasonal menus, events, and loyalty rewards to increase customer engagement and drive traffic during key periods.
1.3. Personalize campaign timing and content leveraging customer booking or order patterns to boost effectiveness.

Trigger Conditions

2.1. Scheduled calendar events (e.g., weekend, festival, or special time promotions).
2.2. Customer segments (e.g., new signups, VIP, lapsed diners).
2.3. Data triggers (e.g., after reservation, order anniversary, customer birthday).
2.4. Manual trigger by marketing manager for ad-hoc campaigns.
2.5. External system triggers (e.g., POS, CRM system data updates).

Platform Variants

3.1. Twilio SMS
• Messaging API: Configure to send scheduled, personalized SMS.
- Sample: Schedule marketing SMS using Twilio’s REST API; set `send_at` timestamp, provide opt-out instructions.
3.2. SendGrid
• Marketing Campaigns: Batch email sends configured with scheduling and dynamic templates.
- Sample: Use `/mail/send` with `send_at` parameter and custom X-SMTPAPI filters for personalization.
3.3. Mailchimp
• Automations: Set up scheduled email campaigns by segment or trigger.
- Sample: Configure “Customer Journey” feature with time-based triggers and dynamic content blocks.
3.4. ActiveCampaign
• Marketing Automation: Use “Scheduled Campaign” with advanced segmentation.
- Sample: Schedule “Email Blast” at a fixed future date/time and apply list filters.
3.5. HubSpot
• Workflows: Create ‘Marketing Email’ sequence, schedule with delays and conditions.
- Sample: Schedule promotional emails via workflow; use customer properties for personalization.
3.6. Salesforce Marketing Cloud
• Journey Builder: Automate time-based sends with “Wait Until Date” step.
- Sample: Configure a journey with scheduled email/SMS; leverage audience builder.
3.7. Klaviyo
• Campaign Flow: Schedule email/SMS flows using “Scheduled Send” feature.
- Sample: Use scheduled campaigns, conditional splits for personal offers.
3.8. Zoho Campaigns
• Schedule Campaign: Set future send times with contact-based triggers.
- Sample: Select target list, schedule send, use dynamic fields.
3.9. Constant Contact
• Email Scheduler: Set recurring promotional emails.
- Sample: Choose “Repeat Send” frequency and audience segment.
3.10. Omnisend
• Automation Flow: Schedule and trigger SMS/emails based on customer lifecycle events.
- Sample: Set “Date Trigger” logic in automation workflows.
3.11. Brevo (formerly Sendinblue)
• Campaign Scheduler: Use “Send Later” and list segmentation.
- Sample: Schedule email/SMS at optimal times, dynamic tagging.
3.12. Moonsend
• Automation Workflow: Schedule conditional email delivery.
- Sample: Use time delay, conditionals, and repeaters.
3.13. Customer.io
• Timed Broadcasts: Schedule batch or triggered email/SMS campaigns.
- Sample: Set up broadcast with event-based triggers.
3.14. Elastic Email
• Scheduled Send: Configure exact send time and API-based contact injection.
- Sample: Use `/email/send` API with future send time.
3.15. AWeber
• Campaign Scheduler: Set delivery times and auto-repeat.
- Sample: Assign contact tags, configure delays, schedule at best open times.
3.16. GetResponse
• Time Travel: Automate localized time-based sends.
- Sample: Activate “Time Travel” for optimal timing based on subscriber location.
3.17. Viber Business Messages
• Promotional Batch Messaging: Schedule business notifications.
- Sample: Upload campaign list, set scheduled delivery window.
3.18. MessageBird
• Scheduled Batch Messaging API: Automate SMS sends with custom templates.
- Sample: Use “sendAt” parameter for future delivery in batch messages API.
3.19. WhatsApp Business API
• Message Scheduling: Automate promotional WhatsApp messages.
- Sample: Pre-approve template, schedule via API using `schedule_send`.
3.20. Plivo
• SMS API: Configure “delayed” parameter for scheduled sends.
- Sample: Schedule SMS blast to customer group using REST API.
3.21. Amazon SES
• Scheduled Send: Use Lambda to trigger campaigns at set intervals.
- Sample: Lambda function runs SES send at time-based CloudWatch triggers.
3.22. Google Workspace (Gmail API)
• Scheduled Emails: Automate campaign send using “scheduleTime” in email drafts.
- Sample: Use Apps Script to auto-send at desired times.

Benefits

4.1. Boosts customer engagement through timely, relevant offers.
4.2. Reduces manual workload of marketing teams.
4.3. Improves ROI with targeted, data-driven outreach.
4.4. Enhances brand loyalty by maintaining communication consistency.
4.5. Enables scalability for multi-location Anhui restaurants with minimal overhead.