Special event announcement automation

Purpose

1.1. Automate the process of announcing special events for an Anhui cuisine restaurant, ensuring prompt, multi-channel notifications to customers, increasing awareness, engagement, reservations, and foot traffic.
1.2. Streamline event announcement workflows, reduce manual effort, unify message delivery, and personalize campaigns for segmented customer lists across digital mediums.
1.3. Enable rapid updates for limited-time offers, chef specials, cultural festivals, new dish launches, or exclusive tastings, supporting the Anhui restaurant’s marketing calendar.

Trigger Conditions

2.1. Scheduled calendar date/time (e.g., one week before event).
2.2. Manual trigger by restaurant marketing manager.
2.3. Detection of new event entry in event management system (e.g., Google Calendar, Outlook Calendar).
2.4. Receipt of a specific keyword or webhook from website/event form submission.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API; configure automated SMS with event details to subscriber list.
3.2. SendGrid
• Feature/Setting: Mail Send API; draft and send responsive event invitation emails.
3.3. Mailchimp
• Feature/Setting: Campaigns API; setup targeted email marketing campaign for special events.
3.4. Facebook Pages
• Feature/Setting: Graph API Post endpoint; auto-publish event posts to restaurant’s Facebook Page.
3.5. Instagram
• Feature/Setting: Instagram Graph API; schedule and publish event stories or posts.
3.6. WhatsApp Business API
• Feature/Setting: Template messages; send personalized WhatsApp event alerts.
3.7. WeChat Official Accounts
• Feature/Setting: Custom Menus and Message Push API; broadcast events to followers.
3.8. Google Calendar
• Feature/Setting: Events API; auto-create and share public events for RSVP.
3.9. Eventbrite
• Feature/Setting: Events endpoint; create or update event listings and send event notifications.
3.10. Slack
• Feature/Setting: Incoming Webhooks; post announcements to internal team channels.
3.11. Microsoft Teams
• Feature/Setting: Messages API; notify staff and selected customer channels.
3.12. HubSpot
• Feature/Setting: Marketing Email API; send segmented email notifications for loyalty members.
3.13. Salesforce
• Feature/Setting: Marketing Cloud Email Studio; schedule event campaigns for different audience lists.
3.14. Telegram Bot API
• Feature/Setting: SendMessage endpoint; distribute event info to subscribed chat users.
3.15. Yelp for Business
• Feature/Setting: Events API; auto-update Yelp listing with latest events and offers.
3.16. Shopify
• Feature/Setting: Admin API metafields; highlight special events on the restaurant’s online shop/homepage.
3.17. Google My Business
• Feature/Setting: Posts API; instantly share event news on GMB profile.
3.18. Zoom
• Feature/Setting: Meetings API; auto-schedule and invite users to online cooking demonstrations.
3.19. Zapier
• Feature/Setting: Webhook and Multi-step Zaps; connect event triggers to mass communication tools.
3.20. ActiveCampaign
• Feature/Setting: Automated Campaigns; configure workflow for event follow-up and reminders.
3.21. Viber
• Feature/Setting: Viber API; send event invitations to active subscribers.
3.22. Discord
• Feature/Setting: Webhook; announcement posts in community/event channels.
3.23. LINE Messaging API
• Feature/Setting: Push message; alert followers with event details.

Benefits

4.1. Rapid and consistent event communication ensures broad customer reach.
4.2. Segmented targeting enhances customer relevance and response.
4.3. Multi-channel automation saves staff time and eliminates manual errors.
4.4. Increases customer anticipation, engagement, and event attendance.
4.5. Strengthens brand awareness for Anhui cuisine and drives repeat business.