Weekly newsletter scheduling and distribution

**1. Purpose**

1. Automate weekly newsletter scheduling and distribution to nurture bagel shop customers, inform about new flavors, exclusive deals, events, and loyalty programs.

2. Automating communications keeps engagement high, builds loyalty, highlights promotions, collects feedback, and increases footfall.

3. Automated workflows reduce manual effort, ensure timely outreach, unify branding, and make segmentation for targeted marketing automatable.

**2. Trigger Conditions**

1. Scheduled trigger: Every week on a set weekday/time.

2. Manual override: Newsletter can be triggered manually for last-minute updates.

3. Automated triggers: Based on new blog post, menu item, or event entries in CMS.

4. Customer behavior: Triggered by automated segment updates, e.g. subscriber milestones.

**3. Platform Variants**

1. Mailchimp

- Feature/Setting: Automate Campaign Scheduler — configure workflow for "Weekly Newsletter," choose segment, set dynamic content blocks.

2. Constant Contact

- Feature/Setting: Email Automation Workflow — set "Recurring Email" series, design automated content insertion from chosen templates.

3. Klaviyo

- Feature/Setting: Automation Flow Trigger — connect to weekly time signal, use "Newsletter List," add merge tags for personalization.

4. ActiveCampaign

- Feature/Setting: Automated Campaigns — build "Weekly Series," embed RSS-to-email module for content automation.

5. SendinBlue

- Feature/Setting: Automation Scenario — set up "Scheduled Recurring Email," script customized salutation.

6. Brevo

- Feature/Setting: Email Scheduler — automate sending cadence with audience selection.

7. Campaign Monitor

- Feature/Setting: Automated Journey — use "Regular Recurring" automation, upload content blocks.

8. Omnisend

- Feature/Setting: Automated Email Campaign — select weekly trigger, auto-insert product blocks from menu database.

9. MailerLite

- Feature/Setting: Automation Workflow — automate "Repeat Sending," dynamic content personalization.

10. Moosend

- Feature/Setting: Recurring Campaigns — set rule for "Every Monday," auto-pull fresh offers.

11. AWeber

- Feature/Setting: Broadcast Scheduler — create automated broadcast, select mailing list/tag.

12. Drip

- Feature/Setting: Automation Rule — weekly schedule using “Newsletter Pipeline,” smart segment updates.

13. HubSpot

- Feature/Setting: Workflow Automator — schedule automated newsletter send, trigger based on event calendar.

14. Salesforce Marketing Cloud

- Feature/Setting: Automation Studio — use "Scheduled Email Sends," combine with dynamic fields for new offers.

15. Zoho Campaigns

- Feature/Setting: Recurring Campaigns — configure to automate content gathering and distribution.

16. GetResponse

- Feature/Setting: Autoresponder — weekly automated email flows, connect to subscriber activity.

17. Mailjet

- Feature/Setting: Scheduled Campaigns — automate bulk sends on recurring basis, enable A/B testing for versions.

18. Benchmark Email

- Feature/Setting: Email Automation — set up weekly timer, automate content integration from promotions system.

19. Postmark

- Feature/Setting: Outbound API — automate execution from backend, trigger batch sending.

20. Elastic Email

- Feature/Setting: Email Scheduler — set up automated recurring triggers, use API for dynamic audience imports.

21. Google Workspace (Gmail API)

- Feature/Setting: Automated Scripts — use Apps Script for mail merges and scheduled sends.

22. Outlook (Microsoft Graph API)

- Feature/Setting: Automated Scheduler — configure with Logic Apps to automate batch email newsletter distribution.

**4. Benefits**

1. Saves up to 90% of manual newsletter tasks through automation, reducing labor cost.

2. Consistent automated messaging enhances brand awareness and customer trust.

3. Automates segmentation for more targeted campaigns, increasing open/click rates.

4. Real-time analytics with automated reporting informs optimization.

5. Scalable automating options allow effortless growth of subscriber lists and marketing reach.

6. Ensures compliance with anti-spam regulations through automation of unsubscribes and consent.

7. Frees staff to focus on in-store service and creativity by automating routine outreach.