Customer Engagement & MarketingPurpose
1.2. Automates time-based or event-driven notifications for repeat visits, feedback requests, festival greetings, new dish alerts, and reservation confirmations.
1.3. Automates the segmentation of customer databases (regular diners, event attendees, local residents) to deliver targeted campaigns and maximize engagement.
1.4. Automatedly drives revenue by encouraging special dish bookings, birthday/anniversary celebrations, and limited-time offers directly to subscribers.
1.5. Automate data-driven adjustments—tracking open rates, click rates, and opt-outs for continual campaign optimization.
Trigger Conditions
2.2. Automated triggers on special calendar events (Diwali, Pongal, New Year, etc.).
2.3. Automation starts for new sign-ups or loyalty tier upgrades.
2.4. Automatedly activates after a dine-in or takeaway event for follow-up promotions or feedback.
2.5. Triggers on customer inactivity for re-engagement.
2.6. Triggers automatedly when inventory push new seasonal dishes.
Platform Variants
• Feature: Programmable Messaging API
• Setting: Automated scheduling via Message Scheduling endpoint.
3.2. SendGrid
• Feature: Marketing Campaigns API
• Setting: Automate campaign creation and scheduling using POST /campaigns.
3.3. Mailchimp
• Feature: Automations (Classic Automations or Customer Journeys)
• Setting: Automated triggers based on date or signup events, “Schedule Email” action.
3.4. ActiveCampaign
• Feature: Automation Builder
• Setting: Automated emails based on behavioral triggers, “Send Email” node.
3.5. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Create automated customer journeys with scheduled email/SMS.
3.6. HubSpot
• Feature: Workflow Automation
• Setting: Date-based “Send Email” or “Send SMS” automation workflow.
3.7. Zoho Campaigns
• Feature: Autoresponders
• Setting: Automatedly send scheduled emails based on triggers or static dates.
3.8. Klaviyo
• Feature: Flows
• Setting: Automating time-triggered or event-driven emails/SMS.
3.9. Constant Contact
• Feature: Email Scheduler
• Setting: Automated campaign scheduler module.
3.10. MoEngage
• Feature: Campaigns & Flows
• Setting: Multichannel campaign scheduling via automations.
3.11. WhatsApp Business API
• Feature: Automated message scheduling
• Setting: Automated template messages for reservation or feedback at set times.
3.12. Google Calendar + Gmail API
• Feature: Scheduled Send
• Setting: Automate draft send using Apps Script triggered by calendar events.
3.13. Outlook (Microsoft 365)
• Feature: Delayed Delivery with Power Automate
• Setting: Automate email send using “Schedule a recurring flow” action.
3.14. MessageBird
• Feature: Flow Builder
• Setting: Automatedly schedule SMS or WhatsApp campaigns.
3.15. Brevo (ex-Sendinblue)
• Feature: Campaign Scheduler
• Setting: Schedule date/time emails or SMS using Automation module.
3.16. SMSAPI
• Feature: Scheduled SMS
• Setting: API endpoint for automating SMS delivery in future.
3.17. Omnisend
• Feature: Automation Workflows
• Setting: Automator for date or trigger-based campaigns.
3.18. Customer.io
• Feature: Automated Campaigns
• Setting: Time, event, or segment-based automated send.
3.19. Intercom
• Feature: Series Automation
• Setting: Automated timed messages for customer lifecycle.
3.20. Iterable
• Feature: Workflow Studio
• Setting: Scheduling automated campaigns via journey builder.
Benefits
4.2. Eliminates manual work and reduces human error in campaign delivery.
4.3. Automates data segmentation for hyper-personalized offers per audience.
4.4. Enables scalable campaigns across thousands of recipients.
4.5. Instant analytics and feedback improve future campaign automation.
4.6. Maximum consistency in branding and compliance for all automated communications.
4.7. Frees staff for higher-value tasks, replacing repetitive campaign management with automation.
4.8. Boosts loyalty program effectiveness via automated and relevant outreach.