Customer Engagement & MarketingPurpose
1.2. Automatedly inform customers of their earned points after purchases and their point deduction upon redemption.
1.3. Support omni-channel automated notifications (email, SMS, in-app, social media) to maximize engagement.
1.4. Automate customer retention by rewarding return visits and purchases, promoting loyalty program participation.
1.5. Automate reduction in manual effort for staff and eliminate human errors in point tracking communications.
Trigger Conditions
2.2. Customer redeems loyalty points in-store or online.
2.3. Scheduled periodic summary of points (e.g., monthly or quarterly).
2.4. Loyalty points are about to expire.
2.5. Manual adjustment of loyalty points by staff.
Platform Variants
• Feature/Setting: Automated SMS API triggers on purchase/point events.
• Sample: Configure SMS webhook endpoint to receive loyalty event payloads.
3.2. SendGrid
• Feature/Setting: Automated email send API for loyalty notifications.
• Sample: Set up dynamic transactional templates linked to loyalty triggers.
3.3. Mailchimp
• Feature/Setting: Automated email journeys/automation triggers on tag-update or API event.
• Sample: Connect loyalty system to Mailchimp’s Customer Journeys via API.
3.4. Slack
• Feature/Setting: Automated Slack webhook sends notifications to staff/customer service for point changes.
• Sample: Configure incoming webhook to receive point accrual/redemption events.
3.5. Facebook Messenger
• Feature/Setting: Automated messaging via Send API upon point updates.
• Sample: Trigger Send API after loyalty event object is received.
3.6. WhatsApp Business API
• Feature/Setting: Automated templated notifications for point accruals and redemptions.
• Sample: Register and trigger pre-approved templates via WhatsApp API.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automates customer messaging on loyalty triggers.
• Sample: Set event entry source tied to loyalty system webhook.
3.8. HubSpot
• Feature/Setting: Workflow automation triggers email/SMS or in-app automation on loyalty point property update.
• Sample: Configure automation workflow for “loyalty points changed” event.
3.9. Klaviyo
• Feature/Setting: Automated flows triggered by API events related to loyalty points.
• Sample: Receive custom event from loyalty platform to initiate flow.
3.10. ActiveCampaign
• Feature/Setting: Automated campaign triggers based on tag or custom field from loyalty system API.
• Sample: Link webhook to CRM automation for point changes.
3.11. Shopify
• Feature/Setting: Automated notification to customer through post-purchase extensions/webhooks.
• Sample: Configure Shopify Flow to send notifications on loyalty point updates.
3.12. WooCommerce
• Feature/Setting: Webhook automates point update notification email/SMS to user.
• Sample: Use ‘woocommerce_update_user’ event to automate notifications.
3.13. Zendesk
• Feature/Setting: Automated ticket creation on loyalty issues; triggers notifications to customers for point updates.
• Sample: Configure webhook on loyalty system to open new Zendesk ticket for point redemption.
3.14. Microsoft Teams
• Feature/Setting: Automated outbound message or alert to channel on loyalty activities.
• Sample: Use Teams webhook to inform staff of loyalty engagement.
3.15. Google Firebase Cloud Messaging
• Feature/Setting: Automated in-app/mobile push notifications for points status.
• Sample: Trigger push notification event via FCM API after loyalty transaction.
3.16. Intercom
• Feature/Setting: Automated in-app chat or email triggered by loyalty point automation.
• Sample: Use Intercom event API to update users with their new point status.
3.17. Pusher Beams
• Feature/Setting: Automate push notifications to mobile apps with loyalty changes.
• Sample: Send loyalty point update event as notification via Beams API.
3.18. Zapier
• Feature/Setting: Automate workflows across above apps when loyalty point data changes.
• Sample: Trigger automation for SMS/email through Zapier Webhook on loyalty update.
3.19. Segment
• Feature/Setting: Automate event tracking and notification workflow handoff to connected destinations.
• Sample: Send loyalty event from server to Segment; trigger marketing automation downstream.
3.20. Freshdesk
• Feature/Setting: Automated support ticket or automated notification email triggered by loyalty events.
• Sample: Webhook from loyalty system creates a Freshdesk ticket for point issues.
Benefits
4.2. Drastically reduces manual errors and staff time spent on loyalty program management.
4.3. Automatedly boosts customer return rates and maximizes marketing outcomes.
4.4. Automated notifications foster brand trust and transparency in loyalty accrual/redemption.
4.5. Strengthened omnichannel presence through centralized automation.