Integration with third-party delivery partners for marketing reach

Purpose

1.1. Automate the integration with third-party delivery partners and marketing platforms to expand the marketing reach for eclectic restaurants in the food and beverage industry.
1.2. Automate syncing of menu, offers, brand imagery, and special campaigns across all delivery partners.
1.3. Enable automated push of promotional content, coupons, and real-time announcements to multiple platforms.
1.4. Facilitate automated aggregation of engagement analytics from partners for performance monitoring and retargeting automation.
1.5. Reduce manual effort by automating status updates, customer feedback flow, and loyalty integration across partners.

Trigger Conditions

2.1. New menu addition or item update in the POS or restaurant management software.
2.2. Scheduled promotional campaign start time.
2.3. Changes in restaurant availability or delivery slots.
2.4. Receipt of new customer feedback or review from any delivery partner.
2.5. Achievement of predefined milestones such as sales targets or customer return rates.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS API, automate sending coupons/offers to mobile subscribers; sample config: set trigger to new promo in marketing CRM.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API, automate email campaign delivery to opted-in customers for new menu items.
3.3. Uber Eats
• Feature/Setting: Menu Management API, automate menu sync and promotional banners.
3.4. DoorDash
• Feature/Setting: Storefront API, automate menu updates and timed delivery promos.
3.5. Grubhub
• Feature/Setting: Partner Integration API, automated order and menu sync, automated feedback capture.
3.6. Postmates
• Feature/Setting: Courier API, automate promotional delivery instructions and offers.
3.7. Just Eat
• Feature/Setting: Partner Menu API, automated upload of special offers and meal combos.
3.8. Zomato
• Feature/Setting: Business Partner API, automate menu, banner, and offer management.
3.9. Deliveroo
• Feature/Setting: Partner API, automate menu, opening hours, and marketing content.
3.10. Facebook
• Feature/Setting: Marketing API, automated ad campaign creation using audience triggers.
3.11. Google Ads
• Feature/Setting: Campaign Manager API, automate local offer ad launches as per marketing calendar.
3.12. Instagram
• Feature/Setting: Graph API, automate story/post scheduling for limited promotions.
3.13. Mailchimp
• Feature/Setting: Campaign API, automate new product launch emails synced with delivery partners.
3.14. Constant Contact
• Feature/Setting: API v3, automatedly send newsletters with links to each partner listing.
3.15. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API, automate drip campaigns triggered by delivery partner activity.
3.16. Yelp
• Feature/Setting: Business API, automate publishing updates and responding to reviews.
3.17. WhatsApp Business
• Feature/Setting: Business API, automate offer broadcasts and customer service replies.
3.18. Zapier
• Feature/Setting: Webhooks, automate connecting delivery platforms and marketing tools with instant triggers.
3.19. Shopify
• Feature/Setting: Partner API, automate inventory and order sync with third-party promotions.
3.20. Square POS
• Feature/Setting: API, automate instant updates to all delivery platforms from inventory or price changes.

Benefits

4.1. Automate cross-channel menu and offer distribution with zero manual delays.
4.2. Accelerate marketing reach and automate customer engagement with targeted, timely messaging.
4.3. Boost order volumes via automated promotional sync across all delivery partners.
4.4. Automated aggregation and analysis of engagement performance to refine future campaigns.
4.5. Free up staff from repetitive manual updating, focusing them on higher-value customer experiences through automation.