Reactivation emails for inactive customers

Purpose

1.1. Automate reactivation emails to engage inactive customers and drive sales in the equestrian equipment sector.
1.2. Automatedly remind customers of your presence, promote new arrivals, offer exclusive discounts, and reintroduce bestsellers.
1.3. Sustain customer lifecycle through triggered, automated automation campaigns targeting lapsed buyers to increase repeat business, customer retention, and LTV.
1.4. Automatically segment and personalize outreach, maximizing re-engagement chances and retrieving customers who have not interacted for a set period.

Trigger Conditions

2.1. Automate email sequence based on customer inactivity (e.g., no orders or engagement in 90 days).
2.2. Customer status changes in CRM flagged as “inactive” or “at-risk”—triggers automated reactivation flow.
2.3. Automator checks for last purchase/interaction date and triggers when threshold met.
2.4. Loyalty program inactivity or points expiration—trigger automated reactivation.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Customer Journey builder, trigger by inactivity segment; configure API `/automations` to initiate emails for users matching inactivity criteria.

3.2. Klaviyo
• Feature/Setting: Flows automation, use “Date property” or “Last purchase” event via Klaviyo API `/api/profiles`; automates email sequence at inactivity interval.

3.3. HubSpot
• Feature/Setting: Workflow automation, trigger based on “Last Engagement Date”; setup using CRM API `/contacts/v1/lists` for automatable targeting.

3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder automation, with “Contact Data” audience inactivity trigger using REST API automation `/contacts/v1/` endpoint.

3.5. SendGrid
• Feature/Setting: Automation Campaigns, trigger with contact segment API `/marketing/contacts` for automated reactivation emails.

3.6. Constant Contact
• Feature/Setting: Email Automation triggers, use “Last action” date field, configure via API `/contacts` for automated outreach.

3.7. ActiveCampaign
• Feature/Setting: Automations workflow, triggers by custom field inactivity; configure API `/api/3/contacts` to automate sequencing.

3.8. Zoho Campaigns
• Feature/Setting: “Autoresponder” based on inactivity duration, set up API `/campaigns` for automated sending.

3.9. Drip
• Feature/Setting: Workflow trigger tagging users as “inactive,” use Drip API `/subscribers` to automate reactivation campaigns.

3.10. Omnisend
• Feature/Setting: Automation workflows, trigger “no purchase” segment, configure trigger in `/contacts` API for automated sequence.

3.11. Iterable
• Feature/Setting: Workflow Studio, automate based on “last active date,” initiate with Iterable API `/users/update` for automated communication.

3.12. Moosend
• Feature/Setting: Automation workflow; inactivity-based trigger via `/subscribers` API automates re-engagement emails.

3.13. Brevo
• Feature/Setting: Automation triggers for “inactive” segments, use API `/contacts` for automatable email flows.

3.14. GetResponse
• Feature/Setting: Automation workflows, automate with condition “No activity for X days”; initiate with API `/contacts`.

3.15. Customer.io
• Feature/Setting: Automated segment trigger using “last_action” fields, automated via `/api/v1/customers`.

3.16. Eloqua
• Feature/Setting: Program Canvas, automate with contact inactivity trigger, configure with API `/contacts`.

3.17. dotdigital
• Feature/Setting: Automation programs, use “no engagement X days,” automatically set with API `/contacts`.

3.18. MailerLite
• Feature/Setting: Automation workflows, trigger “inactive” condition, automate via API `/subscribers`.

3.19. ActiveTrail
• Feature/Setting: Automation flows with inactivity triggers, automated reactivation via `/contacts` API.

3.20. Benchmark Email
• Feature/Setting: Automation Pro triggers for customer inactivity; configure via `/contacts` API for automatable campaigns.

3.21. Remarkety
• Feature/Setting: Automated campaign flow “Win-back inactive customers”; triggered in platform or via `/contacts` API.

3.22. Intercom
• Feature/Setting: Automated messaging with inactivity triggers, configure with `/users` API for automated reactivation.

Benefits

4.1. Automatedly boosts reactivation rate and sales pipeline for equestrian retailers.
4.2. Reduces manual outreach workload—systematic, automatable email sequences work around the clock.
4.3. Improves segmentation, personalization, and customer experience through automator-driven workflows.
4.4. Drives revenue recovery from at-risk segments with measurable automation ROI.
4.5. Ensures consistent re-engagement using automation, supporting retention strategy in a competitive market.