Segmented SMS promotions for different customer groups

Purpose

1. To automate segmented SMS promotions delivery targeted to distinct customer groups based on preferences, order history, demographics, or engagement, thereby maximizing personalized marketing and incentivizing repeat visits for a Honduran restaurant in the Food & Beverage industry.

2. Automates workflow of list segmentation, marketing campaign scheduling, and triggered SMS notifications.

3. Streamlines automated voucher/code distribution, event promotions, menu updates, and loyalty messaging through targeted automation.

Trigger Conditions

1. Automated trigger when a customer joins a loyalty program or subscribes for SMS updates.

2. Customer segmentation changes based on updated order data, demographics, or preferences.

3. Trigger occurs on campaign schedule, holiday/event calendar, or after a defined period of customer inactivity.

4. Automation initiates following integration with POS or CRM updates.

Platform variants

1. Twilio

• Feature/Setting: Programmable Messaging API — configure automation to send SMS, specify customer segment SID, and campaign text.
• Sample: Automate with API endpoint POST /Messages using dynamic To, From, and Body fields derived from customer segments.

2. Plivo

• Feature/Setting: SMS API — create automated flows for segmented list SMS.
• Sample: Automator posts to /v1/Account/{auth_id}/Message with customized dst (destination).

3. MessageBird

• Feature/Setting: SMS Messaging — automate groups using Contact Lists API.
• Sample: POST /messages to automatable segments; define campaign template.

4. Nexmo (Vonage)

• Feature/Setting: SMS API — automate broadcast via group list and event-based triggers.
• Sample: Use POST /sms/json to automatable contact lists.

5. Sinch

• Feature/Setting: Conversational API — automate segmented campaign triggers by customer tags.
• Sample: POST /v1/messages with customer metadata for segmentation.

6. ClickSend

• Feature/Setting: SMS Campaigns — automates SMS to marketing lists.
• Sample: Automated API call to /v3/sms/send using specific ListID.

7. SMSGlobal

• Feature/Setting: SMS API — automate mass messaging to tagged groups.
• Sample: Scheduled automated POST /v2/sms/ with group filter.

8. EZ Texting

• Feature/Setting: Group SMS — automate campaign targeting for subscriber lists.
• Sample: Trigger campaign via API /groupsms/send.

9. Telesign

• Feature/Setting: SMS API — automates promotional SMS via filtered contact lists.
• Sample: Automated POST /v1/messaging to segmented users.

10. Infobip

• Feature/Setting: SMS API — group segmentation via People module.
• Sample: Automated POST /sms/2/text/advanced for audience segments.

11. Textlocal

• Feature/Setting: Contact Groups — automate scheduling to lists.
• Sample: API /send containing group_id for automation.

12. BulkSMS

• Feature/Setting: Bulk Messaging API — automate campaign deployment to groups.
• Sample: POST to /v1/messages with recipient group.

13. Karix

• Feature/Setting: Campaign Manager — automates audience segmentation and SMS.
• Sample: POST /v2/message with groupId or tag.

14. Telnyx

• Feature/Setting: SMS API — automate segmented audience messaging.
• Sample: POST /sms/v2/messages with segmented To.

15. RingCentral

• Feature/Setting: SMS API — automated group notifications.
• Sample: Automated campaigns via POST /restapi/v1.0/account/~/extension/~/sms.

16. OpenMarket

• Feature/Setting: SMS Campaigns — automation of bulk/segment-based SMS.
• Sample: API POST /messaging with user segments.

17. Bandwidth

• Feature/Setting: Messaging API — personalize and automate segment campaigns.
• Sample: POST /api/v2/users/{userId}/messages with targetList.

18. SimpleTexting

• Feature/Setting: SMS Campaign Lists — automate recurring or triggered messaging.
• Sample: Trigger /api/v1/messages/ with contact_group_id.

19. Sendinblue

• Feature/Setting: SMS Campaigns — automate SMS to contact segments.
• Sample: POST /smsCampaigns with segment_id configured.

20. Salesforce Marketing Cloud

• Feature/Setting: MobileConnect API — automate journeys for SMS based on segmentation.
• Sample: Automation with REST /contacts/v1/contacts for targeting groups.

Benefits

1. Automation saves time by automating repetitive messaging and segmentation updates.

2. Automates personalization, boosting customer response and engagement.

3. Automated campaigns reach the right audience with optimized timing and content.

4. Automation reduces errors compared to manual message handling.

5. Automates re-engagement of dormant customers, enriching marketing ROI.

6. Scalable automation meets business growth demands and diverse customer group needs.

7. Real-time monitoring of automated SMS campaign performance enables rapid optimization.