Automated loyalty program point allocation and notifications

Purpose

 1.1. Incentivize repeat visits and higher spending in an Andalusian restaurant through an automated points allocation system linked to purchases.
 1.2. Instantly notify customers via digital channels about point accrual, redemption opportunities, and rewards.
 1.3. Enhance personalized engagement by tracking individual preferences and visit frequency for tailored campaigns.
 1.4. Automate loyalty management to reduce manual error, increase operational efficiency, and boost customer retention in the competitive Andalusian cuisine sector.

Trigger Conditions

 2.1. Completion of a dine-in transaction or online food order.
 2.2. Reaching a specific purchase threshold (e.g., €50 spent).
 2.3. Customer registration or check-in for the loyalty program.
 2.4. Redemption request for loyalty points toward a reward or discount.
 2.5. Customer birthday or special event detected in the CRM.

Platform variants

 3.1. Twilio SMS
  • Feature/Setting: Use “Programmable Messaging API” to send real-time SMS notifications to customers upon point allocation.
  • Sample: Configure webhook to trigger SMS via the API when transaction completed.

 3.2. SendGrid
  • Feature/Setting: Use “Transactional Email API” for automated reward and point summary emails.
  • Sample: Dynamic templates set to fire on new loyalty point events.

 3.3. Square POS
  • Feature/Setting: Use “Loyalty API” to automatically assign points based on transaction amount at checkout.
  • Sample: Map POS sale event to loyalty point rule for Andalusian menu items.

 3.4. Toast POS
  • Feature/Setting: “Loyalty program integration” to apply points during digital or in-person orders.
  • Sample: Activate auto-enrollment and points allocation for each table transaction.

 3.5. Mailchimp
  • Feature/Setting: “Automation Journeys” configured to send loyalty-related campaigns triggered by point accrual.
  • Sample: Trigger email sequence after every reward earned.

 3.6. HubSpot
  • Feature/Setting: “Workflows” for segmenting and nurturing loyalty members with targeted follow-up based on engagement data.
  • Sample: Auto-segment loyalty members and trigger custom offers.

 3.7. Salesforce Marketing Cloud
  • Feature/Setting: “Journey Builder” to automate multi-channel loyalty notifications.
  • Sample: Triggered push notifications and emails synced to CRM data.

 3.8. Zapier
  • Feature/Setting: “Automation Zaps” connecting POS and messaging APIs to trigger loyalty workflows.
  • Sample: When transaction logged, update loyalty record and send notification.

 3.9. Shopify
  • Feature/Setting: Integrate “Shopify Loyalty Apps API” for automated points with online orders.
  • Sample: Every purchase triggers app to increment points and issue email notice.

 3.10. Slack
  • Feature/Setting: “Incoming Webhooks” to send internal notifications to staff on major loyalty milestones.
  • Sample: Notify team when customers reach elite status.

 3.11. Pipedrive
  • Feature/Setting: “Deals API” to update customer records and trigger alerts for loyalty activity.
  • Sample: Link deal close to auto-allocation of points in CRM profile.

 3.12. ActiveCampaign
  • Feature/Setting: “Automation Builder” for loyalty-focused campaigns and contact scoring.
  • Sample: Increase score and trigger a message after each visit.

 3.13. Intercom
  • Feature/Setting: “Custom Bots” to notify users in-app when new points are assigned.
  • Sample: Set event-based triggers for points updates.

 3.14. Google Sheets
  • Feature/Setting: Use “Apps Script” scripts or third-party connectors to auto-update loyalty records in shared sheets.
  • Sample: Append new row whenever points are allocated.

 3.15. Microsoft Power Automate
  • Feature/Setting: Build flows to automate loyalty point calculations and push notifications using “Power Automate connectors.”
  • Sample: Use conditions to trigger SMS/email when points cross threshold.

 3.16. WooCommerce
  • Feature/Setting: Plug in “WooCommerce Points and Rewards API” to handle auto-points for orders.
  • Sample: Assign and email points confirmation post-checkout.

 3.17. Klaviyo
  • Feature/Setting: “Flow Trigger” on loyalty events for email/SMS campaigns.
  • Sample: Send bonus offer once customer earns specified points.

 3.18. Customer.io
  • Feature/Setting: “API-triggered Campaigns” for point notifications.
  • Sample: Send real-time transactional messages linked to CRM data.

 3.19. Gupshup
  • Feature/Setting: “Messaging API” to send WhatsApp loyalty notifications.
  • Sample: Configure API so WhatsApp message sends on every points event.

 3.20. Plivo
  • Feature/Setting: “SMS API” for automated loyalty messages.
  • Sample: Automate SMS delivery confirming points addition.

Benefits

 4.1. Seamless and instant loyalty point allocation without human intervention.
 4.2. Multi-channel notification increases reward visibility and drives customer engagement.
 4.3. Accurate, error-free loyalty tracking for all Andalusian cuisine transactions.
 4.4. Enhanced repeat business through personalized and relevant incentives.
 4.5. Reduces staff workload by automating complex retention strategies.
 4.6. Enables marketing teams to build targeted offers, boosting revenue.
 4.7. Optimizes customer retention in a highly competitive local food market.