Customer segmentation for targeted promotions

Purpose

1.1. Automate segmentation of customers by behavior, preferences, and demographics to deliver highly personalized promotions for Andalusian restaurant guests.
1.2. Boost guest engagement, loyalty, and repeat visits through relevant offers based on dining history, favorite dishes, order frequency, seasonal preferences, and feedback.
1.3. Enable granular marketing by auto-assigning segments such as new guests, high spenders, lapsed visitors, or enthusiasts of specific Andalusian flavors.

Trigger Conditions

2.1. New reservation or order placed.
2.2. Customer feedback submitted via review or survey.
2.3. Loyalty milestone reached (e.g., 5th visit, special date).
2.4. Customer inactive for a specified time (e.g., 60 days).
2.5. Manual segment update by restaurant marketer.

Platform Variants

3.1. Salesforce Marketing Cloud
• Feature/Setting: Contact Builder; configure Data Extensions for automatic segment creation from reservation/order data.
3.2. Mailchimp
• Feature/Setting: Segment feature; set up auto-tagging based on dining frequency or preferred dishes via API.
3.3. Twilio Segment
• Feature/Setting: SQL traits; auto-sync customer actions for real-time segment updates.
3.4. HubSpot
• Feature/Setting: List segmentation; workflows for dynamic tagging after order or visit.
3.5. SendGrid Marketing Campaigns
• Feature/Setting: Recipient List Segmentation; API to assign promo eligibility tags.
3.6. Zoho CRM
• Feature/Setting: Workflow Rules; set to update segment fields based on feedback or visit frequency.
3.7. Klaviyo
• Feature/Setting: Segment builder; create behavioral segments from POS or website integration.
3.8. ActiveCampaign
• Feature/Setting: Tagging Automation; auto-assign tags when customers engage or become dormant.
3.9. Pipedrive
• Feature/Setting: Custom fields; enrich contact data via integration and segment by frequency.
3.10. Google BigQuery
• Feature/Setting: Scheduled queries; classify customers based on transaction history.
3.11. Looker Studio
• Feature/Setting: Data Blending; visualize and refine segments for marketing use.
3.12. Slack
• Feature/Setting: Incoming Webhook; notify team when segment thresholds are crossed.
3.13. Power BI
• Feature/Setting: Filters and dashboards; track and compare campaign impact per segment.
3.14. Intercom
• Feature/Setting: Custom segments; auto-update based on API events (e.g., new feedback).
3.15. Customer.io
• Feature/Setting: Attribute-triggered segments; real-time segment changes from booking APIs.
3.16. Airtable
• Feature/Setting: View filters; scripts to auto-categorize customers from synced tables.
3.17. Shopify
• Feature/Setting: Customer tags; auto-assign based on Andalusian product purchases.
3.18. Smartsheet
• Feature/Setting: Automated workflows; change row attributes for segment mapping.
3.19. Zendesk
• Feature/Setting: User segments; rules to update segment tags from support or feedback.
3.20. Segment.com
• Feature/Setting: Destination filters; auto-route customer events for segment analysis.
3.21. Freshdesk
• Feature/Setting: Contact Properties; trigger segment changes on ticket submission.
3.22. Monday.com
• Feature/Setting: Automations; assign groups when certain customer criteria are met.

Benefits

4.1. Rapid and precise targeting of guests for Andalusian cuisine promotions.
4.2. Reduced manual segmentation workload and marketing errors.
4.3. Increased guest engagement, loyalty, and conversion rates.
4.4. Real-time adaptation to customer behavior shifts.
4.5. Enhanced ability to measure success of targeted campaigns and ROI.