Customer Engagement & RetentionPurpose
1.2. Notify regulars about Andalusian nights, Flamenco events, wine tastings, or cultural dinners.
1.3. Streamline outreach via email, SMS, WhatsApp, push notifications, and social media DM.
1.4. Reduce staff time spent on manual invitations and ensure timely, segmented customer outreach.
Trigger Conditions
2.2. Customer behavior: reservation history, birthday, last visit >30 days, VIP status.
2.3. Customer cohort: membership in loyalty program, newsletter opt-in, geographic proximity.
2.4. Manual: triggered by staff via dashboard or CRM entry.
Platform Variants
3.1. Twilio SMS
• API: Programmable SMS.
• Configure webhooks to send event invites to filtered numbers.
3.2. SendGrid
• API: v3 Mail Send.
• Auto-personalize and batch-send event invitations to segmented customer lists.
3.3. Mailchimp
• API: Campaigns.
• Trigger event campaigns to tagged audience segments based on event date.
3.4. WhatsApp Business (Meta)
• API: Message Templates.
• Send interactive event invites to contacts; include RSVP buttons.
3.5. Facebook Messenger
• API: Send API.
• DM upcoming event details to followers who opted in.
3.6. Google Calendar
• API: Events.insert.
• Create calendar invites directly linked to customer Google accounts.
3.7. Slack
• Feature: Incoming Webhooks.
• Send event reminders to staff or community channels.
3.8. Microsoft Outlook
• API: Create Event in Calendar.
• Email calendar invitations to customers using Microsoft IDs.
3.9. Zoho CRM
• API: Workflow Automation.
• Automate sending invites when lead/contact enters event segment.
3.10. Salesforce
• Feature: Process Builder or Flow.
• Auto-email or SMS invite on field update (e.g., 'SendEventInvite' checked).
3.11. HubSpot
• API: Workflows & Marketing Email.
• Trigger event invitations based on customer engagement score.
3.12. ActiveCampaign
• API: Automation Trigger.
• Segment and auto-invite based on contact tags (e.g., 'Andalusian Fan').
3.13. Telegram
• Bot API: sendMessage.
• Automate DMs to subscribers with RSVP commands.
3.14. Eventbrite
• API: Event Notification.
• Automatically invite past attendees to upcoming events.
3.15. Shopify
• API: Customers/Events.
• Send post-purchase event invitations to loyal buyers.
3.16. Zapier
• Feature: Multi-step Zap.
• Integrate multiple platforms to trigger invitations across channels.
3.17. Discord
• API: Bot Message.
• DM restaurant fans about upcoming Andalusian cuisine nights.
3.18. Viber
• API: Public Account Messaging.
• Blast event details to user segments.
3.19. Pipedrive
• API: Workflow Automation.
• Trigger event emails/SMS on deal status update.
3.20. Klaviyo
• API: Flows.
• Target email/SMS invites based on customer engagement and past purchases.
Benefits
4.2. Enhance loyalty by sending targeted, relevant invitations.
4.3. Save staff hours through centralized automation and multichannel reach.
4.4. Achieve consistent customer communication and upscale engagement.
4.5. Easily track invite delivery, responses, and campaign analytics.