Customer Engagement & RetentionPurpose
1.2. Provide key information (location, hours, loyalty program details) and a unique experience associated with Andalusian cuisine.
1.3. Capture contact preferences and encourage first visit follow-ups or online engagement.
1.4. Collect data from customer signups for future segmented campaigns.
Trigger Conditions
2.2. Signup via website newsletter or events.
2.3. Customer joins loyalty program in-restaurant or on POS.
2.4. New profile created in CRM or POS system.
2.5. Customer installs or registers with restaurant’s mobile app.
2.6. Order placed online for the first time.
Platform Variants
• Feature/Setting: Auto-SMS to new customer numbers; configure messaging flow using Studio; set trigger on CRM update.
3.2. SendGrid (Transactional Email API)
• Feature/Setting: Automated welcome email send; dynamic templates with customer merge fields; triggered by webhook on signup.
3.3. Mailchimp (Automations)
• Feature/Setting: ‘Welcome new subscriber’ workflow; connect list add trigger; template with Andalousian branding.
3.4. HubSpot (Workflows)
• Feature/Setting: Enrollment trigger on new contact property; send personalized email; add to nurture list.
3.5. ActiveCampaign (Automations)
• Feature/Setting: Start automation when joined list; send welcome message; apply “First-Time Visitor” tag.
3.6. Salesforce Marketing Cloud (Journey Builder)
• Feature/Setting: Entry event on new lead; send email/SMS and track engagement; update status in CRM.
3.7. Intercom (Messages)
• Feature/Setting: Trigger ‘Chat Welcome’ for new users; set display rules based on segment; include booking links.
3.8. WhatsApp Business API
• Feature/Setting: Message template for onboarding; setup trigger on new customer event; send rich media welcome.
3.9. Slack (Incoming Webhooks)
• Feature/Setting: Notify internal team of new signup; customize channel message; include customer info.
3.10. Facebook Messenger (Messenger API)
• Feature/Setting: Auto-send Messenger greeting when Facebook Page form completed; use personalization tokens.
3.11. Zapier (Automations)
• Feature/Setting: Trigger multi-channel message via zap; connect POS/CRM to trigger email, SMS, chat.
3.12. Klaviyo (Flows)
• Feature/Setting: Welcome flow triggered on profile creation; set time delays and follow-ups.
3.13. Google Firebase Cloud Messaging
• Feature/Setting: App registration trigger; send push notification to greet user; include special offers.
3.14. Shopify (Storefront API + Email/SMS Apps)
• Feature/Setting: New customer trigger; send automated welcome sequence by integration app (e.g., Omnisend).
3.15. Zendesk (Triggers + Macros)
• Feature/Setting: Trigger auto-response for new ticket/contact; select macro with Andalusian-specific messaging.
3.16. Customer.io (Event-Triggered Campaigns)
• Feature/Setting: Listen for signup event; send highly personalized email (dynamic fields for language, location).
3.17. Pipedrive (Workflow Automation)
• Feature/Setting: Deal/contact creation automation; auto-send welcome email via connected provider.
3.18. Viber Business Messages (Viber REST API)
• Feature/Setting: Automated welcome on opt-in; send multimedia message with images of alma Andalusian dishes.
3.19. MoEngage (Customer Engagement)
• Feature/Setting: App/web signup trigger; omnichannel messaging rules for email, push, SMS.
3.20. Smartsheet (Workflow Automation)
• Feature/Setting: Row added to customer sheet triggers notification; configure connector to email/SMS platform.
3.21. Microsoft Power Automate
• Feature/Setting: Automated flow from Dynamics 365 or Excel; trigger welcomes via chosen channel on condition.
3.22. Freshdesk (Automations)
• Feature/Setting: Contact created trigger; send welcome email/SMS/ticket reply using scenario automations.
Benefits
4.2. Reduces manual work, ensuring all new customers are engaged instantly.
4.3. Enables efficient segmentation and future retargeting campaigns based on collected data.
4.4. Supports omnichannel communication (SMS, email, chat, social) for broader customer reach.
4.5. Reinforces Andalusian brand and values through consistent personalized messaging.