Customer Engagement & RetentionPurpose
1.2. Automate content delivery to keep audiences updated in real-time without manual management; maximize special menu uptake and encourage repeat visits during seasonal shifts or events.
Trigger Conditions
2.2. Menu update: Triggered by upload or change in digital menu management system.
2.3. Admin initiation: Manual trigger via staff dashboard for spontaneous or special event menus.
2.4. API webhook: Triggered by POS or reservation system when a new seasonal dish is flagged live.
2.5. CRM: Trigger on customer segment targeting (e.g., frequent visitors, lapsed diners).
Platform Variants
• Feature/Setting: Campaigns API for batch email sends with dynamic segments; example config: "POST /campaigns" with segment_id for Andalusian food lovers.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API for custom templates; use "POST v3/marketing/singlesends" and schedule by timestamp.
3.3. Constant Contact
• Feature/Setting: Email Automation, trigger with "POST /activities/emailmarketing" including seasonal list_id and template.
3.4. ActiveCampaign
• Feature/Setting: Automations endpoint to dispatch menu emails; "POST /api/3/automations" tied to seasonal_tags.
3.5. HubSpot
• Feature/Setting: Workflows to send marketing emails; configure event-based trigger on menu_update property.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder API; trigger customer journey entry when seasonal-menu attribute updates.
3.7. Klaviyo
• Feature/Setting: Flows API, "POST /flows" with trigger on list_change (seasonal diners).
3.8. Zoho Campaigns
• Feature/Setting: Autoresponders API, launch campaign on "new record in Menu" field.
3.9. Mad Mimi
• Feature/Setting: Audience + Campaigns API, auto-send on new season tagged in contacts.
3.10. GetResponse
• Feature/Setting: Autoresponder creation; mapped to changing menu upload via "POST /autoresponders".
3.11. Mailjet
• Feature/Setting: Templates + Send API; trigger batch mail when menu CSV changes detected.
3.12. Benchmark Email
• Feature/Setting: Automation Pro, event trigger on menu-change endpoint using "POST /v1/emails".
3.13. Emma
• Feature/Setting: Automated emails API, trigger with "POST /mailings" on new seasonal tag.
3.14. AWeber
• Feature/Setting: Campaigns API, queue messages when culinary-season tag is applied to a segment.
3.15. Moosend
• Feature/Setting: Custom automation workflow using "POST /workflows" with seasonal menu trigger.
3.16. Drip
• Feature/Setting: Rules API for segmenting and broadcasting on new-menu event.
3.17. Pabbly Email Marketing
• Feature/Setting: Campaign API, automatic dispatch to Andalusian promo group.
3.18. Omnisend
• Feature/Setting: Workflow trigger by product update; "POST /campaigns" for food type segment.
3.19. Campaign Monitor
• Feature/Setting: Transactional API for announcement email; trigger by custom field "menu_season".
3.20. Intercom
• Feature/Setting: Messages API, auto-send outbound message to subscribers on seasonal cycle event.
3.21. MailerLite
• Feature/Setting: Automation scenario; use trigger "when group is updated" for new seasonal audience.
3.22. Amazon SES
• Feature/Setting: Bulk email send with "SendBulkTemplatedEmail" operation referencing menu change.
3.23. Microsoft Power Automate
• Feature/Setting: Scheduled flow; trigger email batch send using "Send an email (V2)" on calendar.
Benefits
4.2. Maximizes reach and engagement for new and returning diners.
4.3. Supports segmentation for tailored messaging (locals, past visitors, foodies).
4.4. Reduces staff workload; increases operational efficiency and customer satisfaction.
4.5. Drives revenue with promoted seasonal specialties and exclusive announcements.
4.6. Performance tracking with open/click analytics for ROI assessment.