Social media review monitoring and thank you messages

Purpose

1.1. Automatically monitor social media platforms for new reviews or feedback mentioning the Andalusian restaurant.
1.2. Instantly send personalized thank you messages to users posting reviews, increasing engagement and improving public perception.
1.3. Aggregate review data, categorize sentiment, and alert staff to negative or urgent feedback for prompt response.
1.4. Maintain a consistent brand presence online, fostering customer loyalty and better retention.
1.5. Log interactions and outcomes into a CRM or marketing platform for performance tracking and follow-up marketing.

Trigger Conditions

2.1. New review or mention containing restaurant’s name detected on supported platforms.
2.2. Specific keywords or hashtags relevant to Andalusian cuisine or restaurant.
2.3. Change in online review ratings or influx of user submissions.
2.4. Scheduled scans of social platforms at set intervals (e.g., every 15 minutes).
2.5. Receipt of webhook notifications from review aggregator services.

Platform variants

3.1. Facebook Graph API
• Feature/Setting: “/me/ratings” endpoint; configure webhooks for real-time review notifications.

3.2. Google My Business API
• Feature/Setting: “accounts.locations.reviews.list” endpoint; polling or webhook for new reviews.

3.3. Instagram Graph API
• Feature/Setting: “/me/media” with relevant hashtag search and comment retrieval.

3.4. Twitter (X) API v2
• Feature/Setting: “tweets/search/recent” endpoint with restaurant and cuisine keywords; configure filtered stream for mentions.

3.5. Trustpilot API
• Feature/Setting: “GET /v1/business-units/{businessUnitId}/reviews”; use for monitoring and thank you message via Trustpilot messaging.

3.6. Yelp Fusion API
• Feature/Setting: “/businesses/{id}/reviews”; poll for new reviews, extract reviewer user data.

3.7. TripAdvisor Partner API
• Feature/Setting: “/restaurants/{location_id}/reviews”; schedule data extraction for recent posts.

3.8. WhatsApp Business API
• Feature/Setting: Trigger on receipt of direct customer feedback; send thank you via “messages” endpoint.

3.9. Slack
• Feature/Setting: “conversations.history” for scanning feedback channels; use “chat.postMessage” to thank internal team or user.

3.10. GMB Messaging API
• Feature/Setting: Send automated responses to customers through “conversations.messages.create”.

3.11. Microsoft Teams
• Feature/Setting: “List messages” in key channels for feedback; auto post thank you using “Send message”.

3.12. Reddit API
• Feature/Setting: Use “/r/subreddit/comments” for mentions; reply with gratitude message.

3.13. LinkedIn API
• Feature/Setting: “ugcPosts” for company page review mentions and “comments” endpoints for direct responses.

3.14. Mailchimp
• Feature/Setting: “Campaigns” automation to issue follow-up or thank you emails to reviewers.

3.15. SendGrid
• Feature/Setting: Use “Mail Send API” to send triggered thank you emails when reviews are detected.

3.16. Twilio SMS API
• Feature/Setting: “Messages” endpoint for sending thank you SMS to reviewers who shared their numbers.

3.17. Zendesk
• Feature/Setting: Monitor tickets for feedback; auto-generate “thanks for your review” ticket replies.

3.18. Zoho CRM
• Feature/Setting: Add review data to “Contacts” or “Deals”; trigger “workflow rules” for thank you emails.

3.19. Salesforce
• Feature/Setting: “Einstein Activity Capture” and “Process Builder” to monitor feedback and send automatic thank yous.

3.20. HubSpot
• Feature/Setting: “Workflows” to log new reviews, trigger “thank you” email or chat message to contact.

3.21. Sprout Social
• Feature/Setting: “Smart Inbox” integration to escalate and automate replies to new review notifications.

3.22. Hootsuite
• Feature/Setting: “Streams” to monitor reviews and automated “Auto Reactions” for acknowledgments.

3.23. Intercom
• Feature/Setting: Monitor conversations tagged as review/feedback; send instant thank you using “Outbound Messages”.

3.24. Freshdesk
• Feature/Setting: Auto-ticket creation for new reviews and use “Supervisor Rules” to send thank you email.

Benefits

4.1. Improves customer satisfaction by providing immediate recognition.
4.2. Increases visibility of positive experiences on public channels.
4.3. Reduces manual workload for staff and ensures no customer feedback goes unacknowledged.
4.4. Identifies and escalates negative feedback for timely management.
4.5. Allows granular reporting on engagement effectiveness and customer sentiment over time.
4.6. Reinforces brand loyalty and encourages repeat visits or word-of-mouth referrals.
4.7. Standardizes public response, ensuring professional and culturally sensitive interactions.