VIP and loyalty guest experience personalization automation

**Purpose**

1.1. Automate the end-to-end personalization of VIP and loyalty guest experiences at live music venues, leveraging CRM, event, ticketing, communication, and marketing data.
1.2. Automates recognition, reward triggers, and dynamic engagement with returning or high-value guests pre-, during, and post-event to maximize customer retention, satisfaction, and revenue per visit.
1.3. Enables seamless, real-time automation of offers, upgrades, exclusive access, celebratory messages, and feedback collection based on loyalty tiers and historical spend.

**Trigger Conditions**

2.1. Successfully scanned ticket at venue entry by a recognized VIP or loyalty member.
2.2. Scheduled event date for recognized VIP guest approaching within 48 hours (automated time-trigger).
2.3. Completion of qualifying purchase threshold for loyalty status (transaction data trigger).
2.4. Guest joins Wi-Fi with registered details matching CRM VIP records.
2.5. Automated API call when a guest leaves a review or feedback post-event.

**Platform Variants**

3.1. Salesforce CRM
• Feature: Workflow Builder, Custom Apex Triggers
• Configuration: Automate detection of VIP status changes, initiate personalized engagement sequences.

3.2. Twilio SMS API
• Feature: Programmable Messaging
• Configuration: Automated sending of entry confirmations, rewards, and exclusive offers to VIP guests by SMS.

3.3. HubSpot
• Feature: Workflows, Lists, Custom Properties
• Configuration: Automating email sequences based on loyalty status or upcoming events.

3.4. Mailchimp
• Feature: Customer Journey, API Triggers
• Configuration: Automated sending of tailored campaigns to segmented loyalty lists.

3.5. Eventbrite
• Feature: Webhook Triggers, RSVP API
• Configuration: Automate notification and upsell for VIP ticket holders.

3.6. Shopify POS
• Feature: Custom App Triggers
• Configuration: Automated discounts or gifts added for loyalty segment purchases in-venue.

3.7. Zendesk
• Feature: Automated Ticket Routing, Triggers
• Configuration: Loyalty member queries routed to priority agents automatically.

3.8. Zapier
• Feature: Multi-App Automations
• Configuration: Programmatically connects platforms to automate personalized guest touchpoints.

3.9. Google Sheets
• Feature: App Script Webhooks
• Configuration: Real-time updating of guest experience activity logs, triggers automated actions by row change.

3.10. Segment
• Feature: Source/Sync API
• Configuration: Unifying data sources to automate cross-platform loyalty recognition.

3.11. Square
• Feature: Loyalty API, Customer Directory
• Configuration: Automatic redemption of loyalty offers at point-of-sale.

3.12. Microsoft Power Automate
• Feature: Automated Flows
• Configuration: Connects CRM, email, SMS, and feedback collection automatically.

3.13. Pipedrive
• Feature: Deal/Pipeline Automations
• Configuration: Automate follow-up actions for VIPs in venue’s sales pipeline.

3.14. Sprout Social
• Feature: Automated Message Routing
• Configuration: Social engagement automator sends celebrations and upgrades to social-connected VIPs.

3.15. Intercom
• Feature: Custom Bots, Automated Messaging
• Configuration: In-app and push notifications triggered by guest activity.

3.16. Typeform
• Feature: Webhooks, API
• Configuration: Automate sending post-event personalized feedback surveys.

3.17. Oracle Eloqua
• Feature: Segmentation, Automated Campaigns
• Configuration: Automate cross-channel personalized loyalty nudges.

3.18. Greetly
• Feature: Visitor Management API
• Configuration: Automated personalized greetings and directions for recognized VIPs.

3.19. Pushwoosh
• Feature: Automated Push Campaigns
• Configuration: Automate in-app/VIP zone push notifications.

3.20. LoyaltyLion
• Feature: Workflows, Loyalty API
• Configuration: Real-time automated loyalty recognition and point awarding.

3.21. Slack
• Feature: Incoming Webhooks, Workflow Builder
• Configuration: Automatedly alerts internal teams of VIP arrivals or needs.

3.22. SurveyMonkey
• Feature: Collect Response API
• Configuration: Automatically sends and collates VIP and loyalty member experience feedback.

**Benefits**

4.1. Automates multi-channel, personalized VIP engagement increases loyalty and repeat business.
4.2. Reduces manual intervention, accelerates response and upsell opportunities automatedly.
4.3. Heightens guest satisfaction via real-time, automated, and tailored recognition.
4.4. Enables automating feedback loops and continuous improvement cycles.
4.5. Delivers measurable uplift in VIP/loyalty guest retention and word-of-mouth promotion.
4.6. Centralizes guest experience automation for consistent delivery across venue touchpoints.