Customer Experience AutomationPurpose
1.2. Automating the sending of personalized birthday greetings, betting anniversary messages, and event alerts drives repeat business.
1.3. Automated reminders can be configured for specific patron segments (e.g. high-value bettors), fostering personalized customer experience and driving sales.
1.4. Automatedly track customer-important dates and schedule communications, reducing manual work and reducing missed opportunities.
Trigger Conditions
2.2. Trigger on betting anniversary or other custom event dates in customer profile.
2.3. Automate triggers for upcoming sports events relevant to PMU customers.
2.4. Automate based on customer visit or inactivity thresholds for engagement reactivation.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automate SMS reminders via Twilio Programmable Messaging API; configure trigger with customer data; sample endpoint `/v1/Messages` using recipient and template message.
3.2. SendGrid
• Feature/Setting: Automate email reminders with SendGrid Mail Send API; configure dynamic templates and recipient scheduling; use `/v3/mail/send`.
3.3. Mailchimp
• Feature/Setting: Automate email campaigns with birthday/event triggers via Customer Journeys; configure Event API with customer birthdates.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Automate with Journey Builder; activate Contact Data Event for birthdays; configure SMS/Email actions.
3.5. Klaviyo
• Feature/Setting: Automate flows triggered by Profile Property ‘DOB’; configure SMS or Email actions.
3.6. HubSpot
• Feature/Setting: Automate workflows for birthdays/event reminders; use workflow triggers for Contact properties and automated email/SMS via integrations.
3.7. Zoho CRM
• Feature/Setting: Automate birthday reminders using workflow rules and email/SMS templates; use Functions API for custom automations.
3.8. ActiveCampaign
• Feature/Setting: Automate birthday event emails/SMS via custom date field triggers within automations.
3.9. Slack
• Feature/Setting: Automate notification to staff channels via Incoming Webhooks on customer birthdays/events.
3.10. Gmail API
• Feature/Setting: Automate email sends via Messages API; configure send endpoint with mail content and recipient address.
3.11. Outlook/Microsoft 365
• Feature/Setting: Automate event-based email reminders using Power Automate and Mail API.
3.12. Plivo
• Feature/Setting: Automate SMS dispatch via Message API on configured triggers.
3.13. Pusher Beams
• Feature/Setting: Automate push notifications for event reminders to customer devices; use Publish API.
3.14. MessageBird
• Feature/Setting: Automate multi-channel reminders over SMS, WhatsApp, Voice via programmable Conversations API.
3.15. WhatsApp Business API
• Feature/Setting: Automatedly send WhatsApp templates as birthday/event greetings on trigger conditions.
3.16. Constant Contact
• Feature/Setting: Automate email sends via API integration; schedule campaigns on custom dates.
3.17. Intercom
• Feature/Setting: Automate in-app or email messages using Automation Rules based on customer segment events.
3.18. Brevo (ex Sendinblue)
• Feature/Setting: Automate transactional and marketing emails/SMS via Campaign Automation triggers.
3.19. Airship
• Feature/Setting: Automate mobile push notifications on anniversaries/events with Automation Rules API.
3.20. OneSignal
• Feature/Setting: Automate push notifications for event-based engagement using Automated Messaging API.
3.21. Viber Business API
• Feature/Setting: Automate sending event/birthday greetings via message templates using POST `/pa/send_message`.
Benefits
4.2. Automatedly delivers personalized communications improving customer satisfaction and loyalty.
4.3. Automation cuts manual workload and eliminates errors or missed opportunities for event-based marketing.
4.4. Automator setup allows scalable, consistent, and timely outreach for both small and large bar operations.
4.5. Automated flows help reactivate dormant customers and boost PMU betting participation with minimal effort.