Automated customer feedback collection and analytics

Purpose

1. Automate the entire customer feedback collection and analytics lifecycle to enhance guest satisfaction, quickly address issues, and drive operational improvements in Bar PMU environments.

2. Enable automated, recurring, or event-triggered requests for feedback via SMS, email, web apps, and in-person kiosks.

3. Aggregate, analyze, and report on feedback data for continuous service quality optimization and customer loyalty enhancement.

4. Automate post-visit interactions, collect Net Promoter Score (NPS), gather detailed service or betting experience reviews, and increase return visits.

5. Integrate feedback data with CRM and BI tools using automation for actionable insights and management reporting.

Trigger Conditions

1. Automated triggers after order closing in POS.

2. Automatedly triggered upon cashout or end of betting session.

3. Scheduled automation post-visit (e.g., 1 hour after leaving).

4. Automatedly triggered after customer receives bill/receipt.

5. Automated opt-in/customer consent upon check-in or first interaction.

Platform Variants

1. Twilio SMS

• Feature/Setting: SMS Feedback API — automate personalized feedback requests via automated SMS flows using programmable messaging, webhook endpoint for feedback collection.
  

2. SendGrid

• Feature/Setting: Email Automation Campaigns — automate sending sequenced feedback emails; use Event Webhook to track opens/clicks and trigger follow-ups.
  

3. Mailchimp

• Feature/Setting: Customer Journey Automation — automator for feedback forms post-visit, automatable split by response type for customized follow-ups.
  

4. Facebook Messenger (Meta API)

• Feature/Setting: Automated Messenger Bot — collects feedback in real time post-visit using Quick Reply and Conversation API.
  

5. Google Forms

• Feature/Setting: Form Prefill URL — automate sending personalized feedback form links via email/SMS.
  

6. Typeform

• Feature/Setting: Webhook API — automator pushes feedback submissions directly into analytics system.
  

7. SurveyMonkey

• Feature/Setting: Automated Survey Collector — schedule recurring survey sends and automate follow-up on low scores via API.
  

8. Zendesk

• Feature/Setting: Ticket Automation — automatically create support tickets for negative feedback responses using Trigger API.
  

9. Slack

• Feature/Setting: Incoming Webhooks — automate channel notifications for urgent feedback, bot automates direct alerts.
  

10. Microsoft Power Automate

• Feature/Setting: Triggered Flows — automates feedback collection and pipelines results to SharePoint/Teams for analysis.
  

11. Google Sheets

• Feature/Setting: App Script Automation — automates import, analysis, and reporting of feedback collected from various sources.
  

12. HubSpot

• Feature/Setting: Feedback Survey Automation — when customer is marked ‘visit complete’, automate survey send and response analysis.
  

13. Salesforce

• Feature/Setting: Survey Automation with Process Builder — automate survey distribution and automate follow-up tasks on feedback.
  

14. Pipedrive

• Feature/Setting: Smart Contact Data Integration — automate linking feedback to customer records; trigger automator on feedback events.
  

15. Zapier

• Feature/Setting: Multi-step Zaps — automate feedback collection, aggregation, and notification between platforms.
  

16. Intercom

• Feature/Setting: Automated Messaging — auto-trigger in-app, email, or SMS feedback requests post-activity.
  

17. Freshdesk

• Feature/Setting: Workflow Automator — create tickets for low NPS or critical feedback via feedback automation.
  

18. Qualtrics

• Feature/Setting: Automated Feedback Loop — automate feedback requests and advanced analytics; API integration for trigger-based surveys.
  

19. Google Data Studio

• Feature/Setting: Automated Dashboards — automates feedback data visualization using connectors to feedback sources.
  

20. Klaviyo

• Feature/Setting: Flow Automation — automate customer journey email/SMS feedback campaigns and segmentation by sentiment.
  

21. ActiveCampaign

• Feature/Setting: Automations — trigger email/SMS feedback surveys post-visit, automate reminders and follow-ups.
  

22. Monday.com

• Feature/Setting: Automation Recipes — automates feedback data entry workflows and status updates.
  

Benefits

1. Automates repetitive requests, ensuring 100% feedback coverage.

2. Automatable response routing for urgent issues boosts rapid resolution.

3. Automated analytics increases insight accuracy and trends discovery.

4. Automation reduces staff workload, allowing teams to focus on high-value interactions.

5. Timely, automated outreach enhances participation and reflects a modern, attentive brand.

6. End-to-end feedback automation closes the service loop and fosters guest loyalty.