Automated upsell and cross-sell offers during ordering

Purpose

1. Automate upsell and cross-sell offers during the ordering process in Bar PMU venues, targeting Food & Beverage customers engaged in PMU betting.

2. Automatedly present relevant promotions, combos, or premium products as dynamic offers based on order content, customer profile, and betting activity.

3. Automate personalized, timed, and contextual offers to encourage increased spend, improve customer experience, and boost sales conversion rates.

4. Automator ensures offers are delivered seamlessly whether at bar counters, mobile apps, or betting terminals, with full tracking and reporting.

Trigger Conditions

1. Order placed via POS, online, or through mobile; automate upsell/cross-sell workflow upon product selection.

2. Automated trigger when baskets contain specific items or reach defined thresholds (e.g., value, frequency, or betting activity).

3. Automatable triggers upon customer profile identification (VIP, frequent bettor, first-timer).

4. Real-time automated prompts based on events (e.g., goal scored, race win, jackpot moments).

Platform Variants

1. Square POS

• Feature/Setting: Use Orders API with webhooks to automate trigger on new orders; configure automated product suggestion flow.
  

2. Toast POS

• Feature/Setting: Automated Offers through API integration; set up cross-sell rule engine in ‘Promotions’ module.
  

3. Clover POS

• Feature/Setting: Automate via Orders Webhook and Loyalty API; deliver upsell automation on transaction completion.
  

4. Shopify POS

• Feature/Setting: Automates via Script Editor or Functions API and app integrations to trigger cross-sell automation.
  

5. Lightspeed

• Feature/Setting: Automated Promotions feature or Order API webhooks to trigger dynamic offer workflow.
  

6. Revel Systems

• Feature/Setting: Use Smart Promotions module or Promotions API to automate upselling suggestions.
  

7. Oracle MICROS

• Feature/Setting: Omnichannel Offer Management; configure automated triggers via Transaction API.
  

8. Upserve POS

• Feature/Setting: Automated Offers in ‘Recommendations’ settings, configured by order context.
  

9. Vend POS

• Feature/Setting: Automate with Promotions API and receipt-triggered automation for cross-selling.
  

10. TouchBistro

• Feature/Setting: Automate via ‘Suggestive Selling’ workflow and Table Service automation triggers.
  

11. Twilio SMS

• Feature/Setting: Programmable Messaging API to send automated offers on order placement to the customer’s device.
  

12. SendGrid

• Feature/Setting: Transactional Email API automates tailored offers to email after an order is placed.
  

13. Facebook Messenger (Meta API)

• Feature/Setting: Messenger Platform API automates real-time upsell prompts during digital or kiosk orders.
  

14. WhatsApp Business (Cloud API)

• Feature/Setting: Automate interactive offers via WhatsApp Templates/API on order confirmation.
  

15. Dialogflow

• Feature/Setting: Intent-triggered automator for upsell via chatbot or voice assistant in the ordering flow.
  

16. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder automation with API-to-POS integration; automated offers via SMS or email.
  

17. HubSpot

• Feature/Setting: Workflow automations with eComm/POS triggers to automatedly send follow-up upsell emails.
  

18. Zapier

• Feature/Setting: Automate multi-app workflows on new order triggers for instant cross-sell notifications.
  

19. Mailchimp

• Feature/Setting: Automatable customer journey to send automated post-order promotions.
  

20. Slack

• Feature/Setting: Incoming Webhooks automates sending private upsell suggestions to staff for manual suggestions.
  

21. Intercom

• Feature/Setting: Automated chat triggers for in-app upsell during online or app-based ordering.
  

22. Freshdesk

• Feature/Setting: Workflow automations to trigger cross-sell tips in live customer support chats.
  

Benefits

1. Automates increased average order value and customer lifetime value in PMU bar settings.

2. Automatedly enhances personalized customer experience and satisfaction.

3. Reduces manual effort through automatable, rules-driven offers and minimization of staff errors.

4. Provides actionable insights by automating offer performance analytics, improving future targeting.

5. Enables real-time automating of marketing interventions at critical betting or ordering moments.