Notification of relevant promotions or new vehicle arrivals based on customer profile

Purpose

1.1. Deliver targeted notifications about promotions or newly arrived Acura vehicles to customers based on their unique profiles, preferences, and purchase history.
1.2. Maximize engagement, drive foot traffic, and increase conversion rates by matching tailored offers and inventory updates to interested customers.
1.3. Optimize marketing spend and effectiveness by automating campaign delivery on multiple channels.

Trigger Conditions

2.1. New Acura vehicle arrives in inventory matching customer’s saved preferences or search history.
2.2. Promotion becomes available (e.g., discount, financing, or service special) applicable to customer segment.
2.3. Semi-annual or event-based campaigns (new model year, holiday sale).
2.4. Customer activity triggers, such as website visits to vehicle details or trade-in pages.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Programmable Messaging API — Configure SMS triggers with customer-centric templates for promotions; set Message Service SID and webhook trigger on inventory change.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — Auto-generate and send segmented promotional emails as soon as qualifying vehicle or offer detected; list segmentation by profile tag.
3.3. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — Configure journeys to start on data change event; use Contact Builder to match vehicle arrival with subscriber interests.
3.4. HubSpot
• Feature/Setting: Workflows + Lists — Automate email or SMS to list membership based on property filters for promotion or model.
3.5. Mailchimp
• Feature/Setting: Audience Segmentation + Campaign Triggers — Initiate campaigns on inventory webhook and promo RSS-to-Email.
3.6. ActiveCampaign
• Feature/Setting: Automation Recipes — Map CRM field updates (e.g., inventory status) to trigger predefined messages.
3.7. Microsoft Power Automate
• Feature/Setting: Scheduled/Automated Flows — Watch for file/database updates, auto-send via Teams or Outlook.
3.8. Zoho CRM
• Feature/Setting: Workflow Rules — If vehicle matches interest, auto-send email/SMS using Zoho Campaigns integration.
3.9. Facebook Messenger
• Feature/Setting: Messenger Send API — Send event-driven direct messages about new arrivals or promotions; configure webhook for profile matching.
3.10. Slack
• Feature/Setting: Incoming Webhooks — Post team alerts about matched customer/promotion from backend trigger.
3.11. Google Ads
• Feature/Setting: Customer Match API — Upload profile lists for tailored ad delivery based on vehicle/promo match.
3.12. Instagram
• Feature/Setting: Direct Message API — Push new offer DMs to opted-in followers by trigger; segment audience IDs.
3.13. WhatsApp Business Platform
• Feature/Setting: Message Templates — Pre-approved notification for promo/arrival, sent via Profile Match trigger.
3.14. Klaviyo
• Feature/Setting: Flow Triggers — Segment users and dispatch SMS or email on product catalog update.
3.15. Intercom
• Feature/Setting: Auto Messages — In-app push/notifications to site users who match specific behavioral triggers.
3.16. Shopify
• Feature/Setting: Custom App Webhooks — Send email/SMS/notification on catalog or promo update for test drive leads.
3.17. ServiceNow
• Feature/Setting: Workflow Notifications — Send promotional or arrival alerts to internal teams for follow-up action.
3.18. Google Sheets
• Feature/Setting: App Script/Triggers — On new row of vehicle data, connect to notification platforms for mailout.
3.19. Pipedrive
• Feature/Setting: Workflow Automation — Trigger communication when deal or contact meets vehicle preference rule.
3.20. Marketo
• Feature/Setting: Smart Campaigns — Trigger based on customer attribute or custom object (vehicle updates).

Benefits

4.1. Reduced manual effort—system-driven profiling and distribution.
4.2. Precise targeting—higher response and conversion rates.
4.3. Omnichannel reach—customers notified via preferred platform.
4.4. Timely delivery—instant notifications on real data triggers.
4.5. Scalability—simultaneously manage campaigns across thousands of contacts.
4.6. Full traceability—track open/click/conversion for iterative improvement.