Customer Experience & Engagement AutomationPurpose
1.2. Reduce no-shows by proactively prompting guests about upcoming reservations.
1.3. Increase customer satisfaction with swift, reliable, and branded communications.
1.4. Streamline staff workloads by eliminating manual follow-up.
1.5. Collect engagement data for future marketing and analytics.
1.6. Support multi-language and personalized messaging for varied guests.
1.7. Integrate with reservation systems and CRM for end-to-end automation.
1.8. Ensure compliance with data protection and communication regulations.
Trigger Conditions
2.2. Modification or cancellation of an existing reservation.
2.3. Specific time intervals pre-reservation: e.g., 24 hours and 2 hours ahead.
2.4. Customer opt-in to SMS/email updates.
2.5. Reservation status changes (pending, confirmed, canceled, waitlisted).
Platform Variants
• Feature: Programmable Messaging API
• Setting: Configure a message flow triggered on reservation event; example — POST to /Messages with {{customer_phone}}, {{booking_time}}
3.2. SendGrid
• Feature: Email API – Dynamic Templates
• Setting: Use template with reservation variables; send via /mail/send endpoint
3.3. Mailgun
• Feature: Messages API
• Setting: HTTP POST to /messages with subject, recipient, and dynamic template
3.4. AWS SNS
• Feature: SMS/Email notifications
• Setting: Publish to topic on booking trigger with message template
3.5. Plivo
• Feature: SMS API
• Setting: Send SMS endpoint with customer phone and reservation details
3.6. Mandrill
• Feature: Transactional Emails
• Setting: /messages/send-template using personalized merge vars
3.7. Nexmo (Vonage)
• Feature: SMS API
• Setting: Send SMS route with custom text and reservation variables
3.8. Postmark
• Feature: Email Delivery API
• Setting: Templates API with booking variables, send on trigger
3.9. Pusher Beams
• Feature: Push Notifications
• Setting: Publish push event when booking triggers
3.10. Slack
• Feature: Incoming Webhooks
• Setting: Send internal reminder messages to host/manager on reservation created
3.11. Microsoft Outlook Graph API
• Feature: Automated Emails
• Setting: SendMail endpoint triggered from reservation event
3.12. Google Calendar API
• Feature: Insert Event w/Notifications
• Setting: Add reservations as events and set notifications (email/SMS)
3.13. HubSpot
• Feature: Workflows and Email
• Setting: Automatic workflow sends email confirmation with tokens
3.14. Zoho CRM
• Feature: Workflow Rules and Email
• Setting: Rule triggers reservation template on booking
3.15. ActiveCampaign
• Feature: Automations
• Setting: Automated email/SMS message on new reservation contact addition
3.16. MessageBird
• Feature: SMS API
• Setting: Transactional SMS messages using /messages endpoint
3.17. Intercom
• Feature: Message Automations
• Setting: Automated outbound email/push on reservation event
3.18. ClickSend
• Feature: SMS and Email API
• Setting: Send SMS/Email with reservation details from webhook
3.19. Brevo (formerly Sendinblue)
• Feature: Transactional Emails/SMS
• Setting: Trigger transactional email/SMS with dynamic fields
3.20. Airship
• Feature: Automation with Push/SMS
• Setting: Push or SMS automations for reservation reminders
3.21. Infobip
• Feature: SMS API
• Setting: HTTP API call with personalization
3.22. Telegram Bot API
• Feature: Bot notification
• Setting: Bot sends confirmation/reminder message on chat trigger
Benefits
4.2. Significant reduction of no-show rates and last-minute cancellations.
4.3. Enhanced customer experience with trustworthy, timely communications.
4.4. Decreased manual workload for restaurant staff on follow-up.
4.5. Centralized data for future marketing and engagement analysis.
4.6. Improved operational efficiency and staff scheduling predictability.