Automatic social media post scheduling

Purpose

1. Automate consistent publishing of posts on multiple social media channels for a restaurant specializing in Alsatian cuisine.

2. Ensure timely promotion of events, menu items, offers, and customer engagement content without manual intervention.

3. Optimize post timing based on analytics to maximize reach and customer interaction.

4. Maintain brand consistency across all social platforms.

Trigger Conditions

1. New promotional event scheduled in the restaurant's calendar.

2. New menu items added or specials activated in restaurant POS.

3. High-engagement time windows as identified by social analytics.

4. Predefined recurring schedules (daily, weekly, or monthly posts).

5. User engagement triggers (e.g., previous post reaches a comment/share threshold).

Platform Variants

1. Facebook

• Feature/Setting: Graph API — “/me/feed” endpoint for scheduled post publishing.
  
• Sample: Configure page access token, define message, image, schedule timestamp.
  

2. Instagram (Business)

• Feature/Setting: Content Publishing API — “/user/media” and “/user/media_publish”.
  
• Sample: Image/video URL, caption, publication time.
  

3. Twitter/X

• Feature/Setting: v2 Tweets API — “POST /2/tweets” with scheduled publishing via third-party app.
  
• Sample: OAuth 2.0 app config, schedule parameter.
  

4. LinkedIn

• Feature/Setting: REST API — “/ugcPosts” endpoint.
  
• Sample: Organization access token, message data, scheduled time.
  

5. Google My Business

• Feature/Setting: Business Posts API — “accounts.locations.localPosts” endpoint.
  
• Sample: Define call-to-action, image, and scheduled publish.
  

6. Pinterest

• Feature/Setting: Pinterest API — “pins/create” endpoint.
  
• Sample: Board ID, media URL, link, scheduled time.
  

7. TikTok

• Feature/Setting: TikTok Business Content Posting API.
  
• Sample: Video URL, description, publication time via scheduler.
  

8. YouTube

• Feature/Setting: Data API — “videos.insert” with “publishAt” parameter.
  
• Sample: Video ID, scheduled publish datetime.
  

9. Reddit

• Feature/Setting: Reddit API — “/api/submit” with scheduled posting via app logic.
  
• Sample: Subreddit, title, body, schedule.
  

10. Buffer

• Feature/Setting: Buffer API — “/updates/create”
  
• Sample: Platform selection, content, scheduled time.
  

11. Hootsuite

• Feature/Setting: Hootsuite Platform API — messages.schedule endpoint.
  
• Sample: Social profile ID, message, attachment, post time.
  

12. Sprout Social

• Feature/Setting: Publishing API — Content submission with future time.
  
• Sample: Social handle, content asset, post schedule.
  

13. Medium

• Feature/Setting: Public API — “/users/{userId}/posts” with publish date.
  
• Sample: Markdown body, scheduled publish.
  

14. Tumblr

• Feature/Setting: REST API — “/v2/blog/…/post” with “state=queue/schedule”.
  
• Sample: Blog identifier, content, schedule.
  

15. Mastodon

• Feature/Setting: REST API — “/api/v1/statuses” with scheduled_at field.
  
• Sample: Access token, status content, time.
  

16. Snapchat (Business)

• Feature/Setting: Marketing API — PublishStory with schedule.
  
• Sample: Ad account, creative asset, post time.
  

17. VKontakte

• Feature/Setting: VK API — “wall.post” with “publish_date”.
  
• Sample: User/group ID, message, media, scheduled timestamp.
  

18. LINE

• Feature/Setting: Messaging API — scheduled push message.
  
• Sample: Channel access token, message object, time.
  

19. WeChat Official Account

• Feature/Setting: Message Mass Sending API with schedule logic.
  
• Sample: App ID, message content, posting interval.
  

20. Sina Weibo

• Feature/Setting: Open API — “statuses/share” with future post time.
  
• Sample: Access token, content, schedule.
  

Benefits

1. Reduces manual social media workload for staff.

2. Improves post timing for maximum customer engagement.

3. Enables multi-channel campaign management from a single workflow.

4. Maintains brand voice and timely communication across platforms.

5. Frees staff to focus on customer service and restaurant operations.

6. Leverages data-driven scheduling for better ROI on social campaigns.

7. Ensures no missed opportunities to engage with local and tourist audiences.