Customer feedback survey dispatch and collection

Purpose

1. Automate systematic dispatch and collection of customer feedback surveys post-visit, via digital channels, to measure satisfaction, collect insights, and enhance experience for Alsace restaurant patrons.

2. Consolidate responses in real-time, route key issues for review, benchmark feedback across time, and drive actionable improvements in service and cuisine presentation.

Trigger Conditions

1. Completion of in-venue dining/payment event in POS system.

2. Submission of online order or reservation completion.

3. Time-delay post-exit detected via digital receipt.

4. Opt-in/out status from customer profile.

Platform Variants

1. Twilio (Programmable SMS API)

 • Feature/Setting: Configure messaging service; trigger SMS survey with reservation or order ID post-visit.
 • Sample: POST /Messages with dynamic survey link and customer name.

2. SendGrid (Transactional Email API)

 • Feature/Setting: Automated personalized email survey dispatch using dynamic templates.
 • Sample: POST /mail/send with customer email, subject-line merge, and feedback form URL.

3. Typeform (Responses API)

 • Feature/Setting: Survey collection and automated retrieval of form submissions.
 • Sample: GET /forms/{form_id}/responses after survey completion.

4. SurveyMonkey (Webhooks, Responses API)

 • Feature/Setting: Automated survey invite via email and real-time push of responses to recipient endpoint.
 • Sample: POST /collectors/{collector_id}/messages for invite; Webhook POST to feedback handler on completion.

5. Google Forms (Form Publish and Sheets Integration)

 • Feature/Setting: Distribute form URL via bulk email/WhatsApp and auto-log responses in Sheets.
 • Sample: Share URL; responses logged in Sheets API.

6. Zendesk (Ticket Create API)

 • Feature/Setting: Create feedback tickets from negative survey responses for prompt mitigation.
 • Sample: POST /api/v2/tickets with summary of complaint.

7. Salesforce (Survey and Flow API)

 • Feature/Setting: Trigger post-purchase journeys and dispatch surveys via Marketing Cloud.
 • Sample: Triggered Flow; REST API POST to send survey.

8. Mailchimp (Transactional API)

 • Feature/Setting: Send feedback campaign emails and manage A/B splits for message optimization.
 • Sample: POST /messages/send-template.

9. Facebook Messenger (Send API)

 • Feature/Setting: Trigger Messenger chatbot survey post-visit.
 • Sample: POST /me/messages with feedback bot payload.

10. WhatsApp Business API

 • Feature/Setting: Send pre-approved survey templates following dine-in event.
 • Sample: POST /v1/messages with customer data merge and survey link.

11. HubSpot (Workflow Automation & Feedback Surveys)

 • Feature/Setting: Automated feedback workflow following deal/visit closure.
 • Sample: Configure 'Feedback Survey' in workflows.

12. Slack (Incoming Webhooks)

 • Feature/Setting: Post summarized feedback alerts to staff channels.
 • Sample: POST Webhook URL with feedback digest.

13. Airtable (Forms + API)

 • Feature/Setting: Collect survey responses and trigger automations on new entry.
 • Sample: POST /v0/{baseId}/{tableId} for new response.

14. JotForm (Submission Webhooks)

 • Feature/Setting: Send custom form link and push submissions to feedback handler.
 • Sample: Configure webhook on submission event.

15. Zoho CRM (Survey Module & Webhooks)

 • Feature/Setting: Send surveys post-interaction and log results in contact record.
 • Sample: POST Survey; Webhook to CRM record update.

16. Microsoft Power Automate (Forms + Connectors)

 • Feature/Setting: Use flow to email survey and write responses to SharePoint or Excel.
 • Sample: Triggered flow; Create item in SharePoint list.

17. Intercom (Outbound Messages)

 • Feature/Setting: Trigger in-app or email survey to recent visitors.
 • Sample: POST /messages with feedback prompt.

18. Qualtrics (Survey Distribution API)

 • Feature/Setting: Automated survey distribution and fetch responses via API.
 • Sample: POST SurveyDistribution; GET SurveyResponses.

19. ActiveCampaign (Automations)

 • Feature/Setting: Initiate feedback email/sms after contact tags for “dine-in” or “takeaway”.
 • Sample: Automation rule, then send campaign.

20. Klaviyo (Flows)

 • Feature/Setting: Email/SMS feedback survey sent after purchase event.
 • Sample: Flow with purchase-triggered email and survey URL.

21. Freshdesk (Tickets API)

 • Feature/Setting: Create case from negative feedback for quality assurance.
 • Sample: POST /api/v2/tickets on survey response condition.

22. Pipedrive (Activity API)

 • Feature/Setting: Log customer response as follow-up activity for retention.
 • Sample: POST /activities with customer feedback notes.

Benefits

1. Collects detailed guest feedback efficiently for real-time analysis and service tuning.

2. Enables rapid resolution of dissatisfaction, building guest loyalty.

3. Reduces manual management effort for surveys and follow-ups.

4. Provides an audit trail and benchmarks for continuous improvement.

5. Improves guest experience personalization for repeat diners.