Scheduling and sending event invitations (e.g., wine tastings)

Purpose

1.1. Automate scheduling and distribution of event invitations (e.g., wine tastings) to enhance engagement, streamline reservations, synchronize calendar entries, personalize outreach, and maximize attendee conversion for Alsace restaurant clientele.
1.2. Integrate invitation personalization, multi-channel distribution (email, SMS, social), RSVP tracking, and follow-up automation for seamless guest experience and staff efficiency.
1.3. Centralize events calendar, automate reminders and confirmations, enable segmentation by customer history, and synchronize event data across internal systems.

Trigger Conditions

2.1. Scheduled event date creation or update in events calendar.
2.2. Manager approval of event marketing campaign.
2.3. New guest added to customer loyalty program.
2.4. Automated trigger on milestone dates (e.g., seasonal tastings, chef’s table).
2.5. RSVP limits approaching capacity threshold.

Platform Variants

3.1. Twilio
• Feature/Setting: Programmable Messaging API — Configure SMS invitation scheduling; set sender ID, message body template, recipient list.
3.2. SendGrid
• Feature/Setting: Mail Send API — Configure transactional email; set dynamic template, recipient properties, scheduled delivery.
3.3. Outlook 365
• Feature/Setting: Calendar API — Automate creation of event invites; configure event time, attendees, reminders.
3.4. Google Calendar
• Feature/Setting: Events API — Auto-create and manage calendar invites and add guests programmatically.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — Design invitation campaign, use contact segmentation, trigger event RSVP links.
3.6. Mailchimp
• Feature/Setting: Campaign Automation — Set up automated event invitation workflow, recipient segmenting, delivery window.
3.7. HubSpot
• Feature/Setting: Workflows — Automate contact enrollment, invitation email, follow-up tasks, RSVP status updates.
3.8. Slack
• Feature/Setting: Scheduled Messages — Send event notifications to staff or VIP channels at set intervals.
3.9. Facebook Events API
• Feature/Setting: Automated event posting and guest invitation; sync with public restaurant events.
3.10. Zoom
• Feature/Setting: Webinar/Event API — Automate virtual wine tasting invites, calendar syncing, registration.
3.11. Eventbrite
• Feature/Setting: Event Management — Set up ticketing, automate guest communication, waiting list alerts.
3.12. WhatsApp Business API
• Feature/Setting: Template Messaging — Automate personalized invitations, attendee reminders, confirmations.
3.13. ActiveCampaign
• Feature/Setting: Automation Builder — Schedule event sequence, manage recipient segments, automate reminders.
3.14. Shopify
• Feature/Setting: Marketing Automation — For cross-selling event tickets, auto-send post-purchase invites to food shoppers.
3.15. Calendly
• Feature/Setting: Event Type Automation — Automate discovery, invitation sending; set booking limits and notifications.
3.16. Zapier
• Feature/Setting: Multi-platform workflow trigger; auto-send invitations based on CRM or calendar changes.
3.17. Intercom
• Feature/Setting: Custom Bot — Automate sending invitations via chat popup based on user segments.
3.18. Viber Business Messages
• Feature/Setting: API campaign scheduling; automate mass or segmented event invitations to contacts.
3.19. Pabbly Connect
• Feature/Setting: Schedule-triggered email/SMS actions to guests when event details update.
3.20. Microsoft Teams
• Feature/Setting: Automated messages or calendar invites to internal event teams.
3.21. Constant Contact
• Feature/Setting: Email Scheduler — Design event invitations, automate delivery time and RSVP collection.
3.22. Zoho CRM
• Feature/Setting: Workflow Rules — Auto-email/SMS when new guest added or campaign approved.
3.23. Airtable
• Feature/Setting: Automations — Auto-generate contact lists and trigger invitation emails as record status changes.

Benefits

4.1. Reduces manual errors in guest communication, ensuring timely delivery and improved accuracy.
4.2. Personalizes outreach based on guest preference and history, increasing RSVP rates.
4.3. Streamlines RSVP management, enabling real-time attendance tracking and capacity management.
4.4. Synchronizes marketing activity with operational calendars for unified team coordination.
4.5. Enhances customer satisfaction and engagement, driving loyalty and event participation frequency.
4.6. Automates reminders and follow-ups, reducing no-shows and maximizing event utilization.