Customer Experience & Engagement AutomationPurpose
1.2. Automates customer notification via multi-channel outreach (email, SMS, WhatsApp, social).
1.3. Automates scheduling and batch delivery to coincide with menu launches or events.
1.4. Automates personalized messaging based on customer data, ordering history, and preferences.
1.5. Ensures promotions reach segmented audiences for maximized engagement and menu traction.
1.6. Supports feedback collection and automates follow-up campaigns for recurring engagement.
Trigger Conditions
2.2. Scheduled promotional launch date/time reached.
2.3. Manual trigger by marketing/manager via dashboard.
2.4. Customer loyalty tier upgrade detected.
2.5. Customer’s last visit or order surpasses set time threshold for re-engagement.
Platform Variants
3.1. Twilio (Programmable SMS)
• Feature/Setting: Configure Messaging Service, link to menu launch webhook, automate outbound SMS with menu item details.
3.2. SendGrid (Mail Send API)
• Feature/Setting: Configure Template Email API, automated dynamic field population with customer data and menu description.
3.3. Mailchimp (Campaigns API)
• Feature/Setting: Trigger email automator campaign on new item event, segment recipients, use promo templates.
3.4. HubSpot (Workflows)
• Feature/Setting: Automated workflow initiated on menu item update, automates personalized emails to selected lists.
3.5. ActiveCampaign (Automations)
• Feature/Setting: Auto-trigger segment-based campaigns for recent visitors, automate follow-up series.
3.6. WhatsApp Business API
• Feature/Setting: Automate proactive messaging broadcasts with menu graphics and direct reply option.
3.7. Facebook Messenger (Send API)
• Feature/Setting: Automated chatbot broadcasts with carousel cards for new menu items.
3.8. Instagram Messaging API
• Feature/Setting: Automates direct message campaigns to recent interactors and followers with targeted offers.
3.9. Slack (Incoming Webhooks)
• Feature/Setting: Automated posting to internal promo channels when a campaign is launched.
3.10. Salesforce Marketing Cloud (Journey Builder)
• Feature/Setting: Customize and automate multi-step campaign journeys for customer segments.
3.11. Google Ads (Customer Match)
• Feature/Setting: Automate creation of ad audiences from CRM data synced on new item entry.
3.12. Klaviyo (Flows)
• Feature/Setting: Trigger automated flows for menu updates, target by purchase history.
3.13. Zoho Campaigns
• Feature/Setting: Automate campaign emails using menu data fields, schedule launches.
3.14. Viber Business Messages
• Feature/Setting: Automate personalized message pushes with menu links and visuals.
3.15. Constant Contact (Email Automation)
• Feature/Setting: Automated sequences for menu promos, with pre-set templates and time-based triggers.
3.16. Marketo (Smart Campaigns)
• Feature/Setting: Automate segment triggers and outbound messages on list changes and menu updates.
3.17. Shopify (Marketing Automation)
• Feature/Setting: Set automated notifications for new menu items linked to loyalty customers.
3.18. Telegram (Bot API)
• Feature/Setting: Automated group and direct messages on new item event.
3.19. WebPush (OneSignal API)
• Feature/Setting: Automated browser push notification campaigns linked to new items.
3.20. Intercom (Outbound Messages)
• Feature/Setting: Automate in-app and email messaging when menu backend is updated.
3.21. Zendesk (Trigger-based Email Notifications)
• Feature/Setting: Automate support desk ticketing if customers reply for more information on promotions.
3.22. Iterable (Workflow Studio)
• Feature/Setting: Drag-and-drop automation for omni-channel promo journeys on menu launches.
Benefits
4.2. Ensures instant, consistent, and wide-reaching menu promotion.
4.3. Automates targeting for higher relevancy and engagement, improving conversion rates.
4.4. Enables rapid campaign scaling and cross-channel automation.
4.5. Automates feedback loops for performance tracking and continuous improvement.
4.6. Strengthens customer retention and loyalty through timely, personalized engagement.