Purpose
1.1. Automate sending reminders to customers who leave online orders unfinished, to recover revenue for Asian fusion restaurants.
1.2. Automated reminders re-engage potential customers by personalized messaging via multi-channel automation, increasing order completion rates.
1.3. The automation orchestrates multi-touch reminders, handles segmentation, and automates workflow timing to maximize recovery of abandoned carts.
1.4. Automator notifies both customers and internal teams for operational transparency, ensuring end-to-end automation.
1.5. Automated reporting tracks effectiveness of the abandoned cart reminder automation for continuous optimization.
Trigger Conditions
2.1. Cart created, but no checkout after a defined period (ex: 15 minutes, 1 hour, 24 hours).
2.2. Customer is logged in or provides contact (email/SMS).
2.3. Order value above minimum threshold (automation can skip low-value carts).
2.4. No duplicate reminders sent within a preset interval.
2.5. Cart contains at least one item matching menu-specific conditions (ex: new fusion items).
Platform Variants
1. Twilio SMS
• Feature/Setting: Automate SMS reminders using Twilio's "Messages API" (Endpoint: POST /Messages) with dynamic cart data.
2. SendGrid
• Feature/Setting: Use SendGrid's "Mail Send" v3 API for automated email reminders, personalized with cart contents.
3. Mailchimp
• Feature/Setting: Automate “Abandoned Cart” emails using Mailchimp’s Ecommerce Automations.
4. Shopify
• Feature/Setting: Automate cart recovery emails/SMS using "Order Webhooks" and Shopify Flow.
5. WooCommerce
• Feature/Setting: Use “AutomateWoo” with "Abandoned Cart Trigger" and WooCommerce REST API.
6. HubSpot
• Feature/Setting: Ecommerce automation, "Abandoned Cart Workflow," triggers communication from contact lists.
7. Zapier
• Feature/Setting: Automates multi-app workflows triggered by cart abandonment using the “Schedule” and “Webhooks” integrations.
8. Klaviyo
• Feature/Setting: Automate segmented reminders using "Abandoned Cart Flows" and dynamic template tags.
9. ActiveCampaign
• Feature/Setting: Automates email/SMS reminders through "Automation Recipes" and “Ecommerce Deep Data.”
10. Intercom
• Feature/Setting: Automates in-app and email follow-ups with “Outbound Messages” triggered by cart events.
11. Salesforce Marketing Cloud
• Feature/Setting: Use "Journey Builder" to automate multi-channel abandoned cart campaigns.
12. Oracle Eloqua
• Feature/Setting: Automate targeted emails with “Program Canvas” and cart event triggers.
13. MoEngage
• Feature/Setting: Automates push notifications and emails via "Flows" based on user abandonment activity.
14. Customer.io
• Feature/Setting: Automate personalized emails/SMS via "Event Triggered Campaigns" linked to cart events.
15. Omnisend
• Feature/Setting: Automates omnichannel cart recovery sequences including emails, SMS, and push with the “Cart Abandonment Workflow.”
16. Drip
• Feature/Setting: Use "Workflow Automation" and cart abandonment triggers for personalized recovery campaigns.
17. Segment
• Feature/Setting: Automates event capture and routes cart events to marketing platforms for automated messaging.
18. Freshmarketer
• Feature/Setting: Automates behavioral tracking & reminders with "Journey Builder" on cart abandonment.
19. Braze
• Feature/Setting: Automate cross-channel messaging with “Canvas Flows” based on abandoned cart events.
20. Mandrill (Mailchimp Transactional)
• Feature/Setting: Automates highly customized transactional emails via “Messages API” upon cart abandonment.
21. MessageBird
• Feature/Setting: Automates SMS/WhatsApp reminders through "Flow Builder" triggered on abandonment.
22. Facebook Messenger (Meta API)
• Feature/Setting: Automate direct Messenger reminders via “Send API” after customer cart abandonment.
Benefits
4.1. Automatedly recovers lost sales by re-engaging customers with contextual reminders.
4.2. Reduces manual intervention, accelerating automatable processes and enhancing workflow reliability.
4.3. Automates multi-channel outreach, ensuring coverage via email, SMS, push, and social.
4.4. Facilitates continuous, data-driven optimization via automated analytics and split-testing.
4.5. Enriches customer experience while automating operational touchpoints for the Asian fusion restaurant segment.
Customer Experience & Engagement