Purpose
1. Automate end-to-end order status notifications for pickup and delivery in brewpubs, ensuring customers receive consistent, real-time automated updates via preferred channels (SMS, email, messaging apps, etc.).
2. Automating customer communication reduces manual workload, eliminates errors, improves customer experience, and supports scale by seamlessly managing high order volumes.
3. End-to-end status automation covers confirmation, preparation, ready for pickup, en route, and completed delivery stages, ensuring transparency and customer satisfaction.
Trigger Conditions
1. New order received via e-commerce, POS, or ordering app triggers automated notification flow.
2. Order status change (preparing, ready for pickup, out for delivery, delivered/picked up) triggers corresponding automated status update.
3. Customer or system-triggered inquiries on status initiate automated update.
4. Scheduled reminders or time-based automation for follow-ups on unclaimed orders or delivery time windows.
Platform Variants
1. Twilio SMS
• Feature/Setting: Automate SMS notifications via Twilio Programmable Messaging API; configure sender ID and message templates; sample: POST to /Messages with status text and recipient.
2. SendGrid
• Feature/Setting: Automate email status alerts using SendGrid Mail Send API; set up dynamic templates for each order stage; configure to POST /mail/send with order data.
3. Slack
• Feature/Setting: Automate push status notifications to Slack channels via Incoming Webhooks; JSON payload contains order, status, and link to dashboard.
4. WhatsApp Business API
• Feature/Setting: Automate WhatsApp order status messages using Send Message API; set up WhatsApp template messages; send POST to /v1/messages with order token.
5. Microsoft Teams
• Feature/Setting: Automate Teams notifications through Incoming Webhook connectors; configure JSON summary of status; sample includes customer order ID.
6. Mailchimp
• Feature/Setting: Automate email status flows with Transactional Email API; set up custom events for order status; POST to /messages/send-template.
7. HubSpot
• Feature/Setting: Automate workflow-triggered email/text via HubSpot Workflows and Communications API; set enrollment criteria to order phases.
8. Zendesk
• Feature/Setting: Automate ticket comment updates via Zendesk API triggers; sample: ticket updated with ‘order ready’ note POST to /api/v2/tickets/id/comments.
9. Salesforce
• Feature/Setting: Automate customer communication via Salesforce Process Builder; create flows triggered by order stage; utilize Messaging or Marketing Cloud API.
10. Shopify
• Feature/Setting: Automate order notification flows using Shopify Webhooks (orders/updated); trigger POST to notification microservice.
11. Google Chat
• Feature/Setting: Automate internal/external notifications by POSTing to Google Chat webhook URLs; message body includes order stage and ETA.
12. Facebook Messenger
• Feature/Setting: Automate status messages with Messenger Send API; configure webhook listening for status change events.
13. Bark
• Feature/Setting: Automate push notifications with Bark API; set up device tokens to receive status updates.
14. Pushover
• Feature/Setting: Automate push status alerts to customer devices via Pushover API; send POST for new order stages.
15. Klaviyo
• Feature/Setting: Automate customer order flows using Flows with trigger on API event “order updated”; send email/SMS templates.
16. ActiveCampaign
• Feature/Setting: Automate contact automation flows via API for order status update triggers; send email or SMS within automation sequence.
17. Intercom
• Feature/Setting: Automate in-app or email order updates using Intercom Message API; trigger message on new order stage via webhook.
18. Zapier
• Feature/Setting: Automate cross-platform integration using Zapier webhooks; trigger connected apps and actions on order status updates.
19. OneSignal
• Feature/Setting: Automate push notification campaign for order status via OneSignal REST API; segment customers and schedule automated sends.
20. Viber
• Feature/Setting: Automate Viber messaging updates using Viber REST API; send automated order status updates to customer Viber accounts.
Benefits
1. Automation of status notifications reduces manual staff time and human error.
2. Automated updates improve customer trust and engagement by providing timely, reliable information.
3. Automating the multichannel experience increases reach, with automated messaging delivered via SMS, email, push, chat apps, and social platforms.
4. Enables scalable order volumes by automatedly coordinating customer communication regardless of order flow peaks.
5. Automation of reminders and follow-ups reduces unclaimed pickups and failed deliveries, improving operational efficiency.
6. Automated integration with CRM/marketing systems enables personalized follow-up, loyalty automation, and contextual engagement.
Customer Experience & Engagement