Loyalty program tracking and reward notifications

Purpose

1. Automate loyalty program tracking for all brewpub customer purchases, reward accruals, and redemptions to improve overall customer engagement and incentivize repeat visits.

2. Automated notifications inform customers about point balances, new rewards, and expiring offers, driving return rates and elevating brand presence.

3. Integrate and automate updates across POS, email, SMS, push notifications, CRM, and loyalty management platforms for seamless user experience and precise program administration.

Trigger Conditions

1. A customer makes an eligible purchase at the brewpub POS.

2. Points credited/debited in the loyalty program.

3. New reward tier or reward unlocked.

4. Imminent reward expiration.

5. Birthday or membership anniversary.

6. Custom engagement triggers (e.g., number of visits, spend thresholds).

Platform Variants

1. Twilio SMS

• Feature: Programmable Messaging API
  
• Configuration: Automate SMS dispatch when points or rewards change.
  

2. SendGrid

• Feature: Marketing Campaigns Automation
  
• Configuration: Automates email alerts for reward status or special promos.
  

3. Mailchimp

• Feature: Customer Journeys
  
• Configuration: Auto-enroll customers in loyalty flows for timely emails.
  

4. Slack

• Feature: Incoming Webhooks
  
• Configuration: Automates internal notifications about loyalty milestones.
  

5. Salesforce

• Feature: Process Builder
  
• Configuration: Automates updating loyalty status in CRM for sales teams.
  

6. Zoho CRM

• Feature: Workflow Automation
  
• Configuration: Auto-tag customers with loyalty status.
  

7. HubSpot

• Feature: Workflows
  
• Configuration: Automates email series/reactivations for loyalty members.
  

8. Shopify

• Feature: Script Editor or Flow
  
• Configuration: Automates loyalty reward redemption and notifications for e-commerce purchases.
  

9. Square POS

• Feature: Loyalty API
  
• Configuration: Automates reward accruals, notifications, and redemption tracking.
  

10. Toast POS

• Feature: Partner Connect API
  
• Configuration: Automates loyalty point synchronization and alert customers at checkout.
  

11. Loyverse

• Feature: Loyalty Automation
  
• Configuration: Auto-applies points/rewards for in-store transactions.
  

12. OpenTable

• Feature: Guest Engagement APIs
  
• Configuration: Automates rewards notifications to diners after visits.
  

13. Zapier

• Feature: Webhooks & App Connectors
  
• Configuration: Multi-app automation connecting loyalty, email, and SMS systems.
  

14. Braze

• Feature: Canvas Journeys
  
• Configuration: Automates push, SMS, and email loyalty campaigns.
  

15. Pipedrive

• Feature: Workflow Automation
  
• Configuration: Automates CRM updates based on loyalty engagement.
  

16. ActiveCampaign

• Feature: Automation Builder
  
• Configuration: Automates customer journeys for loyalty triggers.
  

17. Punchh

• Feature: Loyalty API
  
• Configuration: Automates reward balance notifications with real-time updates.
  

18. FiveStars

• Feature: Messaging API
  
• Configuration: Automates texts/emails for loyalty events and expiring rewards.
  

19. WebEngage

• Feature: Journey Designer
  
• Configuration: Automated cross-channel loyalty notifications.
  

20. Iterable

• Feature: Workflow Studio
  
• Configuration: Automates dynamic, personalized messages based on loyalty activities.
  

21. Oracle Responsys

• Feature: Program Automation
  
• Configuration: Automates large-scale email and SMS loyalty communications.
  

22. Gupshup

• Feature: Messaging API
  
• Configuration: Automates WhatsApp/SMS notifications for loyalty updates.
  

Benefits

1. Automates reward tracking and engagement, reducing manual work and errors.

2. Automated loyalty program boosts customer retention through timely communications.

3. Increases frequency of visits with automatable reminders and relevant offers.

4. Automatedly personalizes customer experiences, maximizing marketing ROI.

5. Allows automator to scale operations without additional workforce.

6. Ensures all touchpoints are synchronized via automation, improving satisfaction.

7. Enables automating cross-platform communications for seamless omnichannel engagement.

8. Provides actionable insights into loyalty trends—automatable data pipelines for reporting.