Post-visit feedback collection and sentiment analysis

Purpose

1.1. Automate the collection of post-visit feedback from brewpub patrons, analyze sentiment from responses, and automate actionable reporting for continued customer engagement and operational improvement.
1.2. Automates timely outreach to recent customers via SMS, email, or other channels, gathers structured/unstructured feedback, and triggers automated sentiment analytics for management insight and high-touch follow-up.
1.3. Automatedly enriches customer database with sentiment metadata, optimizes loyalty segmentation, and refines promotional strategies based on real-time customer experience feedback.

Trigger Conditions

2.1. Automated event after a customer check-out, bill closure, or reservation completion.
2.2. Trigger from POS system event log entry marked "visit completed".
2.3. Automatedly schedule feedback request X minutes/hours after visit ends.
2.4. Trigger from CRM contact update or Wi-Fi guest-leave event.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automate outbound SMS using Twilio Programmable Messaging API; sample config: POST /Messages with to, from, and body populated by visit data.
3.2. SendGrid
• Feature/Setting: Automatable triggered emails via SendGrid’s Transactional Email API; set up dynamic templates and RESTful POST /mail/send call.
3.3. Mailchimp
• Feature/Setting: Automate triggered email campaigns using Mailchimp Automations; configure API 3.0 endpoint for event-based triggers.
3.4. SurveyMonkey
• Feature/Setting: Automate survey requests post-visit using Send Survey endpoint; leverage Webhooks to receive response events.
3.5. Google Forms
• Feature/Setting: Auto-generate unique feedback links post-visit; use Google Forms API with automated email/SMS delivery.
3.6. Typeform
• Feature/Setting: Automate personalized survey invitations using Typeform Create Response endpoint; collect analytics via API.
3.7. Qualtrics
• Feature/Setting: Automate Experience Management feedback distribution with Qualtrics XM Directory and API-triggered surveys.
3.8. Zendesk
• Feature/Setting: Automate ticket generation for negative sentiment or NPS falls below threshold using Zendesk Trigger API.
3.9. Salesforce
• Feature/Setting: Automate case/task creation on feedback event using Salesforce Process Builder and REST API integration.
3.10. Intercom
• Feature/Setting: Automate chat or in-app message on visit completion using Conversations API/webhooks.
3.11. HubSpot
• Feature/Setting: Automate feedback emails via Workflows API, auto-log responses to CRM timelines.
3.12. Facebook Messenger
• Feature/Setting: Automate Messenger feedback requests via Messenger Send API, parse responses via Webhooks.
3.13. WhatsApp Business API
• Feature/Setting: Automate outbound template messages, customer feedback capture via Webhook and Message endpoint.
3.14. Google Sheets
• Feature/Setting: Automate feedback data aggregation; log submission rows via Sheets API v4.
3.15. Microsoft Power Automate
• Feature/Setting: Use automated workflows for scheduling survey delivery; configure triggers from external events.
3.16. Slack
• Feature/Setting: Automate management notifications on negative sentiment feedback; Incoming Webhooks and Events API.
3.17. Amazon Comprehend
• Feature/Setting: Automate sentiment analysis of open text feedback using DetectSentiment API.
3.18. IBM Watson NLU
• Feature/Setting: Automate text sentiment scoring using Analyze Sentiment endpoint; send flagged cases downstream.
3.19. Zoho CRM
• Feature/Setting: Automate follow-up tasks linked to feedback in Zoho via API automations.
3.20. Airtable
• Feature/Setting: Automate entry of feedback and sentiment scores into tables using REST API for analytics and trend spotting.

Benefits

4.1. Automatedly increases feedback volume and response rates post-visit.
4.2. Eliminates manual follow-up, automates operational workflow efficiency.
4.3. Real-time alerting on negative sentiment automates rapid issue resolution.
4.4. Automated feedback data centralization enhances business insights and reporting.
4.5. Automatable system scales without additional staff for post-visit engagement.