Personalized offers sent based on visitor interests

Purpose

1.1. Deliver customized promotional offers in real-time based on an amusement park visitor’s onsite activities, preferences, and interaction history to maximize engagement and sales.
1.2. Leverage digital touchpoints (app, SMS, email, push notifications) to trigger offers for rides, food, merchandise, or events personalized to guest interests and behavior.
1.3. Enable data-driven marketing interventions to increase dwell time, repeat visits, per-capita spending, and overall satisfaction.

Trigger Conditions

2.1. Visitor scans ticket/enters via park app turnstile or NFC.
2.2. Location tracking within specific park zones (rides, eateries).
2.3. Interaction with park app features (wishlist, ride wait times, event RSVPs).
2.4. Historical purchase or engagement patterns recognized on system.
2.5. Time-based triggers (e.g., meal hours, ride access windows).
2.6. Social media check-ins or in-app sharing activities.

Platform Variants

3.1. Twilio
• Feature: SMS API – Configure webhook to send targeted SMS offers upon entry or geofence breach.
3.2. SendGrid
• Feature: Dynamic Email Templates – Integrate with CRM triggers to send personalized deal emails.
3.3. Salesforce Marketing Cloud
• Feature: Journey Builder – Set real-time messaging paths for visitor segments matched to interests.
3.4. Braze
• Feature: Behavioral Triggers – Use in-app action listeners to deploy targeted push notifications.
3.5. OneSignal
• Feature: Push Notification API – Trigger mobile push offers upon entering attraction zones.
3.6. HubSpot
• Feature: Workflows – Deploy marketing automation for visitor retargeting based on past activity.
3.7. Segment
• Feature: Event Tracking – Route visitor data to downstream offer engines in real-time.
3.8. Zapier
• Feature: Multi-app Workflow – Automate bridge between CRM, email, SMS, and app.
3.9. Klaviyo
• Feature: Smart Sending – Segment visitors and send offers via email/SMS based on behavior.
3.10. Mailchimp
• Feature: Customer Journeys – Configure automations for on-the-fly offer dispatch.
3.11. Intercom
• Feature: In-App Messaging – Serve real-time chat promos based on user events.
3.12. Airship
• Feature: Scheduled/Triggered Push – Launch offers by app activity and location matches.
3.13. Firebase Cloud Messaging
• Feature: Notification Triggers – Integrate with ride wait system to send contextual pushes.
3.14. Facebook Messenger API
• Feature: Send API – Deliver direct offers via chat after park entry.
3.15. Drift
• Feature: Playbooks – Launch website chat offers for online ticket buyers.
3.16. Google Ads API
• Feature: Remarketing Audiences – Serve custom ads to recent park visitors.
3.17. ActiveCampaign
• Feature: Automations – Create targeted multi-channel offer flows post-visit.
3.18. Oracle Responsys
• Feature: Program Orchestration – Real-time, triggered messaging based on guest journey.
3.19. Responsly
• Feature: Surveys Integration – Trigger offer after positive feedback collection.
3.20. Shopify
• Feature: Automated Discounts – Apply and notify custom in-app discounts for shop purchases.
3.21. Pusher Beams
• Feature: Interest-based Push – Set user property triggers for segmented notifications.
3.22. BlueConic
• Feature: Real-time Dialogue – Change site/app banners for logged-in users based on activity.

Benefits

4.1. Increases guest satisfaction via relevant, timely offers.
4.2. Drives higher conversion rates and upsell at key park touchpoints.
4.3. Strengthens brand loyalty by recognizing individual interests and history.
4.4. Reduces marketing waste by targeting only engaged or high-value visitors.
4.5. Enables data collection on campaign and visitor behavior for continual optimization.