Purpose
1. Automate post-dining feedback collection from customers via digital channels to assess experience, quality, service, and collect insights for Algerian restaurants.
2. Enable timely responses, increase feedback volume, support loyalty program activation, and integrate results with CRM or analytics for actionable insights.
3. Reduce manual intervention, standardize survey delivery, facilitate rapid improvement cycles, and enhance customer satisfaction tracking.
Trigger Conditions
1. Closing order in POS after payment is marked “complete.”
2. QR code scanned from receipt/placemat at table.
3. Scheduled auto-send X minutes after booking time via reservations system.
4. Manual trigger by staff for VIP or flagged customers.
5. After delivery or pickup status change to “fulfilled” in delivery platforms.
Platform Variants
1. Twilio SMS
- Feature/Setting: Programmable Messaging API — configure SMS survey with dynamic links to feedback form sent to customer number post-transaction.
2. Mailchimp
- Feature/Setting: Automated Customer Journeys — trigger email with personalized feedback form link upon tag or list update.
3. SendGrid
- Feature/Setting: Marketing Campaigns Automation — set automated transactional emails to solicit feedback after order completion event.
4. SurveyMonkey
- Feature/Setting: Webhooks/API — use API to generate survey and send unique link upon restaurant POS trigger.
5. Google Forms
- Feature/Setting: Forms API + Email Notifications — auto-generate and send feedback form link to customer email retrieved via POS API.
6. Typeform
- Feature/Setting: Hidden fields with Contact Info — trigger survey creation via API integration with CRM or POS event for personalized feedback.
7. Zendesk
- Feature/Setting: Triggers — initiate ticket or email with survey based on closed support/request events in restaurant system.
8. Jotform
- Feature/Setting: API Submission Request — create custom feedback forms linked to order completion trigger.
9. HubSpot
- Feature/Setting: Workflow Automation — activate feedback email automation and log results in customer record.
10. Intercom
- Feature/Setting: Event-based Messaging — auto-message customers for feedback post-reservation/dining via messenger or email.
11. WhatsApp Business API
- Feature/Setting: Template Message — configure order completion event to send feedback request template message.
12. Salesforce Marketing Cloud
- Feature/Setting: Journey Builder — launch feedback collection journey triggered by dining experience data fields.
13. Freshdesk
- Feature/Setting: Survey Automations — trigger post-resolution customer satisfaction surveys via ticket or order event.
14. ActiveCampaign
- Feature/Setting: Automations — set workflow to send feedback request email, SMS or push notification upon tag update.
15. MessageBird
- Feature/Setting: Flow Builder — create logic workflows to send feedback solicitation via SMS, WhatsApp, or Viber.
16. Viber Business Messages
- Feature/Setting: API Campaigns — auto-send feedback prompts as Viber message post-visit/logged order events.
17. Klaviyo
- Feature/Setting: Flow Automation — configure event-triggered campaigns (after completed order) for feedback forms.
18. Slack
- Feature/Setting: Incoming Webhooks — notify internal team channel when new feedback is submitted.
19. Zapier
- Feature/Setting: Multi-step Automation — connect POS event with feedback tool, auto-send survey, log responses in spreadsheet.
20. Microsoft Power Automate
- Feature/Setting: Scheduled Cloud Flow — set feedback email/SMS chain after customer order logged in system.
21. Facebook Messenger
- Feature/Setting: Messenger Send API — set automated feedback prompt sent via chat after customer checks out.
22. Monday.com
- Feature/Setting: Automations + Forms — use automation to trigger in-app feedback form after status changes.
Benefits
1. Increases speed and reliability of feedback collection with minimal staff intervention.
2. Enables real-time service recovery by alerting staff to negative feedback instantly.
3. Enhances data accuracy via standardized digital surveys.
4. Supports personalized loyalty offers and follow-up using linked customer records.
5. Scales effortlessly with business growth and multichannel diversification.
6. Integrates with analytics for instant reporting and targeted staff training.
7. Improves customer perceived attention and engagement, boosting retention rates.
8. Reduces operational costs and human error in post-experience communication.