Segmented promotional campaigns based on visit history

Purpose

1. Enhance marketing by sending targeted promotions to customers based on their visit and purchase history.

2. Drive repeat visits and boost loyalty through relevant, personalized offers for Algerian cuisine fans.

3. Streamline campaign management and reporting with automation to increase operational efficiency.

4. Capture granular customer preferences for continual improvement of segmentation and communication strategies.

Trigger Conditions

1. Customer completes a dine-in or online purchase.

2. Customer visits exceed configured thresholds (e.g., third, fifth, tenth visit).

3. Time since last visit reaches specific interval (e.g., four weeks).

4. Special calendar dates or Algerian holidays.

5. Customer opts in for marketing communications during feedback or signup.

Platform Variants

1. Twilio SMS

• Feature/Setting: Messaging API; trigger outbound SMS on segmented group, configure message template.
  

2. SendGrid

• Feature/Setting: Marketing Campaigns API; set list for segmented contacts, configure campaign settings, and schedule send.
  

3. Mailchimp

• Feature/Setting: Segments & Automations; define dynamic segment, configure journey with promotional emails.
  

4. HubSpot

• Feature/Setting: List Segmentation & Workflow Automation; create smart list, trigger promotional workflow.
  

5. Salesforce Marketing Cloud

• Feature/Setting: Audience Builder & Journey Builder; set segmentation rule, define campaign activity.
  

6. Klaviyo

• Feature/Setting: Segments & Flows; create segment by visit property, trigger flow with special offer.
  

7. ActiveCampaign

• Feature/Setting: List Segmentation and Automation; configure automation on visit milestones.
  

8. Constant Contact

• Feature/Setting: Contact List Segmentation; set rules for campaign dispatch per purchase history.
  

9. Zoho CRM

• Feature/Setting: Workflow Rules with Campaign Integration; segment leads, trigger campaign for visit count.
  

10. Google Ads

• Feature/Setting: Customer Match Audiences; upload segmented emails, launch targeted offer campaign.
  

11. Facebook Business Suite

• Feature/Setting: Custom Audiences API; sync segmented list, deliver Messenger or ad campaign.
  

12. WhatsApp Business

• Feature/Setting: WhatsApp Business API, outbound message on visit anniversary or missed visit.
  

13. Shopify

• Feature/Setting: Customer Tag-based Flows (via Shopify Flow); initiate campaign on customer tag triggers.
  

14. Square

• Feature/Setting: Customer Directory & Marketing Campaigns; auto-assign segment, trigger campaign send.
  

15. Lightspeed POS

• Feature/Setting: Customer Groups; automate add to group after visit, trigger external promo via integration.
  

16. Freshworks CRM

• Feature/Setting: Segmentation and Automation Workflows; configure trigger on visit milestone.
  

17. Intercom

• Feature/Setting: Smart Campaigns; auto-message after visit intervals.
  

18. MoEngage

• Feature/Setting: Segmentation Engine & Campaigns; trigger push or SMS based on customer events.
  

19. Braze

• Feature/Setting: Cohort Filters & Canvases; filter by visit frequency, launch automated messaging.
  

20. Iterable

• Feature/Setting: Audience Segmentation & Workflow Studio; segment contacts and trigger promotional workflow.
  

Benefits

1. Achieve higher open and engagement rates by delivering relevant offers.

2. Reduce manual effort and errors by automating segmentation and dispatch.

3. Build deeper customer loyalty specific to Algerian cuisine preferences.

4. Improve ROI through smarter targeting and campaign tracking.

5. Foster repeat business during slow periods via timely outreach.