Customer Experience & MarketingPurpose
1.2. Automating targeted emails, SMS, and notifications nudges customers to return with tailored offers, reminders, and events.
1.3. Automatedly segments inactive diners based on last visit, spend, or menu preference to deliver relevant re-engagement content and track response.
1.4. Integrates multi-channel campaign automation for effective omnichannel reach and increased campaign ROI.
Trigger Conditions
2.2. Automated checks for recent non-responses to prior marketing actions or failed engagement milestones.
2.3. Automating triggers based on customer status changes in CRM or POS system (e.g., loyalty tier downgrade).
2.4. Automated analysis of reservation system for customers who haven’t booked within a defined cycle.
Platform Variants
• Feature/Setting: Automated SMS Campaigns — configure Messaging API, schedule templated re-engagement texts for contact segments.
3.2. SendGrid
• Feature/Setting: Automated Email — use Marketing Campaigns API, trigger smart emails for win-back and personalized offers.
3.3. HubSpot
• Feature/Setting: Workflows — automate sequences triggered by inactivity properties in CRM.
3.4. Mailchimp
• Feature/Setting: Customer Journey — automate re-engagement drip campaigns for segmented audiences.
3.5. ActiveCampaign
• Feature/Setting: Automations — automate triggered email/SMS with conditional split based on engagement.
3.6. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder — configure automatable reactivation journeys for customer data from POS.
3.7. Zapier
• Feature/Setting: Zaps — automate triggers between CRM, restaurant POS, and marketing tools to send out re-engagement actions.
3.8. WhatsApp Business API
• Feature/Setting: Automated Messages — configure programmable messaging for “We Miss You” notifications.
3.9. Intercom
• Feature/Setting: Automated Messaging — trigger chat, push, or email re-engagement based on user inactivity.
3.10. Klaviyo
• Feature/Setting: Flows & Segments — automate win-back emails/SMS via automated flows for dormant diners.
3.11. Braze
• Feature/Setting: Canvas Flows — automate multi-channel re-engagement to inactive contacts with browser/push/email automation.
3.12. Facebook Messenger API
• Feature/Setting: Automated Campaigns — configure chatbots to send time-based win-back promotions.
3.13. Google Ads Customer Match
• Feature/Setting: Automated Remarketing — automate uploading CRM lists for targeted ad campaigns to inactive diners.
3.14. Pipedrive
• Feature/Setting: Workflow Automation — automates task creation or communication activities after inactivity triggers.
3.15. LoyaltyLion
• Feature/Setting: Triggered Email — automate loyalty point reminders for those who haven’t visited in set period.
3.16. Square Marketing
• Feature/Setting: Automated Email & SMS — configure timed promotional campaigns for “lapsed” customer segments.
3.17. Toast POS
• Feature/Setting: Marketing Automation — automatedly delivers email/sms deals to diners not returning for X days.
3.18. Gupshup
• Feature/Setting: Conversational Messaging — automate WhatsApp/SMS for re-engagements with menu links/offers.
3.19. Omnisend
• Feature/Setting: Automated Workflows — automate multi-step winback/discount flows by customer inactivity tag.
3.20. Customer.io
• Feature/Setting: Segment-triggered Campaigns — automate omnichannel messages for lapsed diner recovery.
Benefits
4.2. Automated campaigns ensure consistent outreach, reducing manual errors and campaign gaps.
4.3. Automating segmentation and personalization increases relevance, driving higher win-back rates.
4.4. Automated monitoring of campaign performance enables agile adjustment, maximizing re-engagement ROI.
4.5. Automation fosters ongoing customer relationships, builds loyalty, and grows lifetime value in a restaurant context.