Purpose
1. Ensure post-installation customer satisfaction by sending automated check-in messages.
2. Schedule maintenance reminders to foster retention, prevent equipment failure, and secure future business.
3. Gather feedback, identify issues early, and enhance service quality.
4. Enroll customers into lifecycle touchpoints, upsell plans, and reduce churn through timely engagement.
Trigger Conditions
1. Completion of installation job is logged in ticketing/service management tool.
2. Pre-set interval post-installation elapses (e.g., 7 days for check-in, 6 months for maintenance).
3. Manual trigger from mobile field app or back office.
4. On status change within CRM or ERP (e.g., “job completed” or “equipment installed”).
Platform Variants
1. Twilio (SMS API)
- Feature/Setting: Configure SMS flow with event-based trigger; sample: trigger SMS on job completion via API endpoint POST /Messages.
2. SendGrid (Transactional Emails)
- Feature/Setting: Set up dynamic transactional email templates and automation via v3 Mail Send API.
3. HubSpot CRM
- Feature/Setting: Workflow automation to send follow-up emails/SMS on deal stage update using “Workflow” module.
4. Salesforce (Process Builder/Flow Builder)
- Feature/Setting: Create flow for post-opportunity status change that invokes Email Alert/Outbound Message.
5. Mailchimp (Customer Journeys)
- Feature/Setting: Automate scheduled “Drip” emails as maintenance reminders with visual journey builder.
6. Microsoft Power Automate
- Feature/Setting: Use scheduled cloud flows to connect CRM and send templated email/SMS via Outlook or SMS connector.
7. Zapier
- Feature/Setting: “Zap” linking service management system to email/SMS apps like Gmail, Twilio, Slack.
8. Google Calendar
- Feature/Setting: Create events and reminders by API integration, auto generate maintenance appointments.
9. Slack
- Feature/Setting: Configure incoming webhooks or scheduled bots to notify field/service teams for follow-up.
10. Zendesk
- Feature/Setting: Trigger automation from “Ticket Solved” state to customer satisfaction email.
11. ServiceM8
- Feature/Setting: Use “Automations” to send job completion surveys or scheduled maintenance reminders.
12. Jobber
- Feature/Setting: Automated client reminders from workflow settings post job status “Complete.”
13. Pipedrive
- Feature/Setting: Workflow automation with activity scheduler upon deal movement to “Won.”
14. ActiveCampaign
- Feature/Setting: Customer Experience Automation (CXA) to trigger email/SMS series after custom field update.
15. Freshdesk
- Feature/Setting: Scenario automations for follow-up on ticket closure.
16. Klaviyo
- Feature/Setting: Flows triggered by custom property or event API call post-job completion.
17. Marketo
- Feature/Setting: Smart Campaign with automated triggers based on field values, sending reminders.
18. Intercom
- Feature/Setting: Messages with Time Triggers after onboarding/event, API for custom event injection.
19. Gupshup
- Feature/Setting: Configure message flows for WhatsApp maintenance reminders triggered by API.
20. Airtable
- Feature/Setting: Automations using "When record matches conditions" for job status, trigger webhook/email.
21. Constant Contact
- Feature/Setting: Automated email series configured with scheduled follow-up triggers.
22. Calendly
- Feature/Setting: Automated follow-up/reminder emails based on booked appointment outcomes.
Benefits
1. Boosts long-term customer engagement and satisfaction rates.
2. Increases repeat business and contract renewals via proactive touchpoints.
3. Reduces missed maintenance appointments and related system failures.
4. Minimizes administrative effort by fully automating routine follow-ups.
5. Improves feedback collection to refine customer experience and service delivery.