Visitor feedback collection after visits

Purpose

1.1. Gather structured visitor feedback automatically after museum visits to improve exhibitions, services, and operations.
1.2. Enhance museum reputation by responding to feedback, segmenting promoters, and addressing detractors quickly.
1.3. Enable post-visit engagement, build loyalty, and inform future programming.
1.4. Support analytics for recurring issues in the Aviation History context and optimize the visitor experience.

Trigger Conditions

2.1. Visitor completes check-out or ticket scan exit.
2.2. Elapsed preset time after scheduled visit end (e.g., 2 hours).
2.3. Exit confirmed via beacon or Wi-Fi disengagement.
2.4. Optional: manual staff trigger post-visit or based on VIP tagging.

Platform Variants

3.1. Twilio SMS
• Feature: Programmable SMS, Send Message API — send personalized feedback links via SMS.
• Config: Trigger webhook, POST `/Messages` to send feedback URL after visit.

3.2. SendGrid
• Feature: Mail Send API — email feedback forms automatically upon exit event.
• Config: POST `/mail/send` with visitor data and feedback form URL.

3.3. SurveyMonkey
• Feature: API v3, Create Collector & Send Survey — automate creation and distribution of feedback surveys.
• Config: POST `/collectors` and trigger email collector to visitor email.

3.4. Google Forms
• Feature: Pre-filled form URLs, automated email/SMS distribution.
• Config: Create pre-filled links and distribute via API connection upon visitor trigger.

3.5. HubSpot
• Feature: Workflow automation, Feedback Surveys — trigger post-visit NPS/CSAT.
• Config: Create workflow based on custom property ‘Visit End Time.’

3.6. Salesforce
• Feature: Process Builder, Email Alerts — automate post-exit feedback request.
• Config: New process for “Completed Visit” triggers outbound messaging.

3.7. Mailchimp
• Feature: Customer Journeys, Automated Emails — distribute survey links.
• Config: Segment list on “visit completed” and trigger campaign.

3.8. Typeform
• Feature: API, Webhooks — send personalized forms and track completions.
• Config: Create form with visitor data pre-fill, distribute via webhook.

3.9. Zendesk
• Feature: Triggers, Satisfaction Survey — send feedback post-ticket closure.
• Config: Custom trigger for ‘Visitor Interaction Complete’ sends CSAT survey.

3.10. Slack
• Feature: Webhooks, Bot notifications — alert staff on new feedback submissions.
• Config: Incoming webhook posts real-time feedback to #feedback channel.

3.11. Microsoft Power Automate
• Feature: Scheduled Flows — launch survey emails/SMS after visit time.
• Config: Flow triggers daily, queries for completed visits, dispatches forms.

3.12. Airtable
• Feature: Automations, Record update triggers — SMS/email feedback request.
• Config: When visit record moves to “Completed,” triggers Send Message script.

3.13. WhatsApp Business API
• Feature: Template Messages — push feedback prompts via WhatsApp.
• Config: POST to `/messages` with approved feedback template after visit.

3.14. Facebook Messenger
• Feature: Messenger API Send — chatbot distributes feedback links.
• Config: Send API POST with visitor’s Messenger ID and survey URL.

3.15. Intercom
• Feature: Conversational Automation — post-visit messages/in-app surveys.
• Config: Automated outbound messages based on segment ‘Recently Visited.’

3.16. Zoho CRM
• Feature: Workflow Rules, Email/SMS Module — auto-send small surveys.
• Config: When status is ‘Visit Complete,’ action sends feedback.

3.17. Pipedrive
• Feature: Automations, Activities — triggers after visit marked ‘Done.’
• Config: Custom automation adds survey activity and sends feedback link.

3.18. Jotform
• Feature: Prepopulated Forms, Email/Widget Integrations — distribute post-visit forms.
• Config: Use email automation to distribute form pre-filled with visit details.

3.19. Microsoft Teams
• Feature: Webhooks, Adaptive Cards — deliver feedback task notifications.
• Config: Incoming webhook posts survey results as cards to designated channel.

3.20. ActiveCampaign
• Feature: Automations, Email Sequences — follow-up survey emails based on tags.
• Config: Tag visitor as ‘Completed Visit,’ automated follow-up triggers feedback email.

3.21. Constant Contact
• Feature: Automated Email Series — schedule feedback outreach to visitors.
• Config: Add to list segment ‘Recent Visitors’ and launch survey sequence.

3.22. Telegram Bot API
• Feature: Custom bot — pushes feedback forms via chat message post-visit.
• Config: Bot sends message with form link after receiving “visit complete” trigger.

3.23. Qualtrics
• Feature: API, Automated Distribution — send visitor experience questionnaires.
• Config: API request submits visitor email for immediate feedback dispatch.

Benefits

4.1. High response rates due to instant, personalized triggers.
4.2. Automated segmentation of feedback data for insights.
4.3. Reduction in manual outreach workload for museum staff.
4.4. Immediate escalation of negative feedback for issue resolution.
4.5. Enables data-driven improvements to aviation history exhibits and guest experiences.