Customer Feedback & Review Management Automation**Purpose**
1.2. Automate review requests using multi-channel messaging (SMS, email, social) triggered by completed orders, optimizing timing and personalization for higher response rates.
1.3. Centralize gathered feedback for actionable insights and real-time reputation management.
1.4. Maintain regulatory compliance (GDPR, TCPA) during all customer interactions.
**Trigger Conditions**
2.2. Customer contact details available and opted-in for communications.
2.3. X hours/days delay after order fulfillment (configurable timer).
2.4. Unique review request not previously sent for the same order.
**Platform Variants**
• Feature: Programmable Messaging API — send automated SMS review requests after order completion.
• Sample: Configure webhook trigger and message template with order/customer variables.
3.2. SendGrid
• Feature: Marketing Campaigns API — auto-send personalized email survey/review links post-purchase.
• Sample: Dynamic templates + API key integration for transactional triggers.
3.3. Mailchimp
• Feature: Automations Workflow — schedule follow-up emails requesting reviews.
• Sample: Connect store, configure post-purchase journey, embed review link.
3.4. WhatsApp Business API
• Feature: Message Templates — dispatch WhatsApp review requests using pre-approved templates.
• Sample: Automated flow using customer numbers synced from order database.
3.5. Facebook Messenger
• Feature: Messenger API — send chat-based review reminders post-delivery.
• Sample: Bot triggers conversation with review prompt after status update.
3.6. Google My Business API
• Feature: Review Request — share direct review links via email/SMS integrations.
• Sample: Automated email contains GMB review shortlink tied to order ID.
3.7. Yelp Fusion API
• Feature: Review Prompt — email customers a Yelp review link after purchase event.
• Sample: Dynamic content injection based on Yelp business listing.
3.8. Shopify Flow
• Feature: Post-order automation — trigger native or integrated app sequence for reviews.
• Sample: Connect review request app to "Order fulfilled" event.
3.9. Square
• Feature: Automated Feedback Requests — send review SMS/emails on completed transactions.
• Sample: Activate review requests in customer engagement settings.
3.10. HubSpot
• Feature: Workflows — trigger personalized review requests from CRM post-sale.
• Sample: Configure workflow with order status change as trigger, schedule email.
3.11. Zendesk
• Feature: Triggers + Integrations — send follow-up tickets/email for review solicitation.
• Sample: Post-order ticket closes, automated email asks for feedback.
3.12. Intercom
• Feature: Custom Bots — send automated post-purchase review prompts in chat or email.
• Sample: Workflow triggers bot after transaction confirmation.
3.13. Slack
• Feature: Incoming Webhooks — notify staff to manually request reviews or monitor automation.
• Sample: Review prompt sent to channel after new order marked delivered.
3.14. Zapier
• Feature: Multi-app Automation — link order system and communication tools for review outreach.
• Sample: Trigger on new order completion, send SMS/email via integrations.
3.15. ActiveCampaign
• Feature: Post-purchase Automations — email review request after order.
• Sample: ''Order completed'' triggers sequence; insert review CTA.
3.16. Salesforce
• Feature: Process Builder/Flow — create tasks or auto-send review invitations.
• Sample: Fulfilled order triggers outbound review email.
3.17. Klaviyo
• Feature: Flows — customized post-purchase email prompting reviews.
• Sample: Dynamic segment triggers after fulfilled orders.
3.18. Zoho CRM
• Feature: Workflow Rules — send review requests based on order status.
• Sample: Custom template sent via email/SMS integration post-fulfillment.
3.19. Typeform
• Feature: Embedded Surveys — generate review form links for communications.
• Sample: Personalized survey URL included in email/SMS via automation.
3.20. SurveyMonkey
• Feature: Collect Feedback API — distribute survey link in post-purchase emails.
• Sample: Triggered survey dispatch after completion event through API.
**Benefits**
4.2. Saves staff time by removing manual follow-ups for feedback.
4.3. Enables rapid response to negative feedback, reducing churn.
4.4. Grows online reputation, improving SEO and new customer attraction.
4.5. Ensures consistent and compliant outreach process.