Personalized offers and loyalty program automation

Purpose

1 Automate highly targeted offers and loyalty program engagement for corporate air taxi clients, utilizing customer profile data, flight history, and contextual preferences to increase booking frequency, retention, and upsell opportunities across aviation-specific and general communication channels.

2 Systematically deliver personalized upgrades, discounts, and loyalty milestones after key booking, flight, and interaction events, scaling one-to-one relationship management without manual input.

3 Aggregate behavioral and transactional data to optimize future campaigns, maximize conversion, and measure campaign ROI, fully integrated into the on-demand aviation operations workflow.

Trigger Conditions

1 New corporate user signup in the air taxi booking platform.

2 Completion of a flight or milestone (e.g., 5th, 10th trip).

3 Inactivity period detected (e.g., 30 days without booking).

4 Input of special preferences (e.g., type of aircraft, amenities).

5 Upcoming special dates (client anniversaries, important corporate events).

6 Cross-channel engagement (opened email, clicked SMS link).

7 Loyalty tier upgrade eligibility reached.

8 Manual event or outbound sales trigger (CRM update).

Platform Variants

1 Twilio SMS

• Function: Send SMS offers on booking anniversaries or after milestone flights.
  
• Config: Use Programmable Messaging API with template: "Congratulations, [name]! Exclusive offer inside for your next [aircraft] trip."
  

2 SendGrid

• Feature: Schedule transactional and promotional emails for personalized offers.
  
• Config: Dynamic templates linked to user flight milestones; trigger via Send Email API.
  

3 Salesforce

• Feature: Automate loyalty tier upgrades and push offers via Marketing Cloud Journeys.
  
• Config: Define workflow using Process Builder tied to custom fields (FlightCount, LastBookingDate).
  

4 HubSpot

• Feature: Deploy targeted email campaigns & sequences to corporate clients.
  
• Config: Use Marketing Email API with contact-based property filters (company size, route).
  

5 Slack

• Feature: Direct DM offers to client workspace contacts.
  
• Config: Use Conversations API with trigger: new loyalty tier event.
  

6 Zapier

• Feature: Orchestrate end-to-end offer journeys connecting CRM, comms, and mobile push.
  
• Config: Multi-step Zap set with event triggers from booking system webhook.
  

7 Mailchimp

• Feature: Segmented campaigns based on customer loyalty score.
  
• Config: Automated Customer Journey builder with API connection for flight data.
  

8 Braze

• Feature: Mobile and in-app push notifications for time-limited deals.
  
• Config: Trigger Canvas flow on milestone completion event via REST API.
  

9 Intercom

• Feature: In-app chatbots offering instant upgrade proposals.
  
• Config: Configure Series automation to launch upon profile update.
  

10 Shopify (Booking Add-ons)

• Feature: Upsell lounge access or amenities at final booking step.
  
• Config: Checkout Script Editor triggers based on client segment or loyalty code.
  

11 Marketo

• Feature: Score leads and deploy exclusive invites to premium experiences.
  
• Config: Smart Campaign referencing flight booking attributes.
  

12 ActiveCampaign

• Feature: Custom SMS and email automation to re-engage dormant accounts.
  
• Config: Automation Builder triggered by Last_booking_date field.
  

13 Segment

• Feature: Sync transactional and behavioral data to all marketing tools in real-time.
  
• Config: Event Tracking API tied to completed_flight and loyalty_status_changed events.
  

14 Google Ads

• Feature: Launch remarketing ad sets for high-value inactive users.
  
• Config: Customer Match API segment imported from loyalty program DB.
  

15 Facebook Messenger

• Feature: Automated Messenger bot offers for flight anniversary.
  
• Config: Messenger Send API, trigger set based on milestone webhook.
  

16 WebEngage

• Feature: Cross-channel (email, SMS, push) campaign orchestration.
  
• Config: Journey Designer with real-time event inputs from booking system.
  

17 Klaviyo

• Feature: Dynamic email content blocks based on flight and loyalty data.
  
• Config: API trigger tied to order_flight_complete, merges offer into next campaign.
  

18 Airship

• Feature: Mobile push with time- and location-sensitive offer delivery.
  
• Config: Automation Rule with geofence and loyalty_status criteria.
  

19 Intercom

• Feature: Auto-reply messages for upgraded service tiers.
  
• Config: Chatbot logic triggered by CRM field update for VIP clients.
  

20 Pipedrive

• Feature: Auto-generate follow-up task for account managers on loyalty events.
  
• Config: Workflow Automations with “Deal milestone reached” trigger.
  

Benefits

1 Increased repeat booking rates through hyper-targeted, relevant offers.

2 Reduced manual labor for account teams in loyalty program management.

3 Improved ROI from coordinated, multi-channel promotions.

4 Scalable, consistent client experience that adapts to individual behaviors.

5 End-to-end reporting from offer sent to conversion, enabling continuous optimization.