Automated guest feedback and review collection

Purpose

1.1. Capture guest experiences following visits for quality assurance, compliance, and brand reputation.
1.2. Automatically request feedback via multiple channels post-visit.
1.3. Process guest responses, categorize sentiment, and prompt public review/post-visit offers.
1.4. Notify management of critical or negative input for timely response and remediation.
1.5. Enrich marketing and compliance logs with each guest interaction and rating.

Trigger Conditions

2.1. Guest check-out logged in POS/CRM.
2.2. Guest makes reservation/appointment and completes.
2.3. Customer profile updated post-visit.
2.4. Integration with visit duration/closure event.
2.5. Periodic batch trigger (nightly/weekly) for all completed visits.

Platform Variants

3.1. Twilio Programmable SMS
• Feature: SMS API
• Setting: Configure automated SMS with unique feedback link sent on check-out.
3.2. SendGrid
• Feature: Email API
• Setting: Auto-generate and send branded email requests for reviews with embedded rating scale.
3.3. Mailgun
• Feature: Transactional Email API
• Setting: Custom feedback templates, send timely surveys.
3.4. Slack
• Feature: Incoming Webhooks
• Setting: Route negative feedback to management channel for priority handling.
3.5. Salesforce
• Feature: Workflow Automation
• Setting: Trigger feedback sequence upon service event, log data in customer record.
3.6. HubSpot
• Feature: Sequences
• Setting: Post-visit sequence auto-launch for feedback email and review request.
3.7. Intercom
• Feature: Automated Messenger
• Setting: Pop up review request in chat interface after profile log-out.
3.8. WhatsApp Business API
• Feature: Automated Messaging
• Setting: Send post-visit survey/questionnaire via WhatsApp.
3.9. Google Forms
• Feature: Form Submission
• Setting: Auto-send Google Form link, collect and aggregate responses.
3.10. SurveyMonkey
• Feature: Survey Distribution API
• Setting: Deliver club-branded survey links post-checkout.
3.11. Typeform
• Feature: Webhooks
• Setting: Trigger personalized survey for each guest with deep-link.
3.12. Zendesk
• Feature: Ticket Automation
• Setting: Create ticket for each negative review for tracking and escalation.
3.13. Facebook Graph API
• Feature: Messenger API
• Setting: Post automated DMs on Facebook post-visit with feedback prompt.
3.14. Instagram API
• Feature: Direct Message Endpoint
• Setting: Send request for story or review as DM to guest profile.
3.15. Google My Business API
• Feature: Review Prompt
• Setting: Invite guests to leave public review with unique review link.
3.16. Zoho CRM
• Feature: Workflow Rules
• Setting: Auto-trigger feedback email and log guest response.
3.17. ActiveCampaign
• Feature: Automations
• Setting: Feedback sequence triggered on ‘service complete’ flag in contacts.
3.18. Microsoft Power Automate
• Feature: Automated Workflow
• Setting: Multi-step workflow for collecting, classifying, and routing feedback data.
3.19. Yelp Fusion API
• Feature: Review Invite
• Setting: Trigger invitation to post on Yelp after visit completes.
3.20. Aircall
• Feature: Call Workflow
• Setting: Initiate post-visit IVR call for verbal feedback, record sentiment.
3.21. Zoho Survey
• Feature: Scheduled Survey Send
• Setting: Launch survey sequence after CRM event.
3.22. SMSGlobal
• Feature: SMS Automation
• Setting: Send batch reminders or feedback surveys via SMS.
3.23. Freshdesk
• Feature: Feedback Automation
• Setting: Open support ticket on dissatisfactory feedback automatically.
3.24. Qualtrics
• Feature: Feedback Collection API
• Setting: Capture multi-channel guest experience analytics.

Benefits

4.1. Higher quality and quantity of guest feedback for analytics and compliance.
4.2. Real-time issue triage and guest recovery opportunity.
4.3. Increased public positive reviews drive brand visibility.
4.4. Reduction in manual follow-up, improved staff productivity.
4.5. Consistent, documented customer interaction trail ensuring regulatory adherence.