Customer data enrichment from online forms and social channels

Purpose

1. Aggregate, validate, and enrich customer data sourced from online forms and social media channels to enhance targeted marketing, personalize club services, improve customer segmentation, comply with regulations, and provide better VIP experiences tailored to the nightlife and adult entertainment industry.

2. Automate the extraction, verification, and augmentation of contact details, preferences, social handles, demographic information, visit history, and engagement patterns for use in retention, promotion, and compliance workflows.

Trigger Conditions

1. Submission of website booking/reservation/contact form (new or update).

2. Direct message, comment, or tag event on Facebook, Instagram, or Twitter mentioning club or promotional content.

3. Signup via referral partner, contest entry, or loyalty/rewards program.

4. API webhook received from integrated CRM or legacy PoS system when customer data is updated.

Platform Variants

1. Facebook Graph API

• Feature: Webhooks for new comments/direct messages.
  
• Setting: Set up webhook for /comments and /messages on pageId.
  

2. Google Forms

• Feature: Form submit trigger.
  
• Setting: Use Google Forms “On form submit” with Google Apps Script or Zapier integration.
  

3. Instagram Graph API

• Feature: Webhook for @mentions and new followers.
  
• Setting: Configure webhook for /mentions and /followers.
  

4. Typeform

• Feature: Webhook on form completion.
  
• Setting: Configure webhook URL in Typeform’s Connect > Webhooks.
  

5. HubSpot CRM

• Feature: Contact creation or update event.
  
• Setting: Use “Contact Property Change” webhook.
  

6. Salesforce Marketing Cloud

• Feature: Data extension change event.
  
• Setting: Use Data Extension API listener.
  

7. Clearbit Enrichment API

• Feature: Enrich contact/company data.
  
• Setting: Use “Enrichment API” endpoint with email/phone.
  

8. FullContact API

• Feature: Identity enrichment.
  
• Setting: Call “Person Enrich” endpoint with customer identifier.
  

9. LinkedIn People Search API

• Feature: Professional info retrieval.
  
• Setting: Set person search by email or name with API v2.
  

10. Mailchimp

• Feature: List add/update event.
  
• Setting: Configure audience webhook for “subscribe” and “update”.
  

11. SendGrid

• Feature: Inbound parse for forms/email.
  
• Setting: Use email parser webhook to process form notification emails.
  

12. Twilio SMS & Lookup

• Feature: Inbound SMS trigger, phone validity check.
  
• Setting: Use “Receive SMS webhook” and Lookup API for number enrichment.
  

13. Google Sheets

• Feature: New row added or updated trigger.
  
• Setting: Use Google Apps Script on row update or API-based polling.
  

14. Slack

• Feature: Message event triggers from club channels.
  
• Setting: Configure Events API for message posted in specific channels.
  

15. Eventbrite

• Feature: Event registration completed webhook.
  
• Setting: Use “Order Placed” webhook for guest info extraction.
  

16. SurveyMonkey

• Feature: Survey completed webhook.
  
• Setting: Configure “Webhook on complete” endpoint.
  

17. Zoho CRM

• Feature: Lead creation/update webhook.
  
• Setting: Use “Leads” module API with webhook for create/update.
  

18. Pipl Search API

• Feature: Multi-channel identity enrichment (email, phone, username).
  
• Setting: Use “Person Search” API with customer data fragment.
  

19. Hunter.io

• Feature: Email verification/enrichment.
  
• Setting: Use “Email Finder” with API key and customer fields.
  

20. Zapier Webhooks

• Feature: Universal trigger to consolidate data captures.
  
• Setting: Setup Zapier “Catch Hook” and push to enrichment workflows.
  

21. Intercom

• Feature: New conversation/user created trigger.
  
• Setting: Use “user.created” or “conversation.created” webhook.
  

22. Segment

• Feature: Unified customer event stream.
  
• Setting: Add integrations for web, app, and forms; process with Enrichment destination.
  

23. Oracle Data Cloud

• Feature: Third-party audience enrichment.
  
• Setting: Sync audience API for profile enhancement.
  

Benefits

1. Accelerated, accurate customer profiling—boosts personalized engagement and VIP targeting.

2. Reduces staff manual data handling—improves compliance, lowers risk.

3. Enables event-triggered campaigns and automated outreach based on real-time visitor behavior.

4. Centralizes guest insights—supports loyalty, reservation optimization, and risk management for club operations.

5. Increases marketing ROI by leveraging richer, verified data and automating club promotions to the right audience segments.