Personalized event and promotion notifications via SMS/Email

Purpose

1.1. Deliver targeted notifications about upcoming events, offers, and promotions directly to patrons’ inboxes or phones.
1.2. Increase event attendance, drive repeat visits, and enhance customer loyalty.
1.3. Segmentation ensures messages are relevant by tailoring to patron interests, visit patterns, or VIP status.
1.4. Maintain regulatory compliance around marketing for adult venues, with opt-out and consent management.

Trigger Conditions

2.1. New event creation or upcoming scheduled event.
2.2. Customer books/reserves a table or VIP service.
2.3. Patron hasn’t visited for a set period—re-engagement/“miss you” campaigns.
2.4. Customer celebrates birthday, anniversary, or other personal dates.
2.5. New promotions or limited-time offers activated in CRM or POS system.
2.6. VIP or loyalty status changes.
2.7. Specific customer behavioral patterns detected (e.g., high spenders, frequent attendees).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging API
• Sample: Configure event-driven webhook to POST to Twilio’s Message create endpoint with personalized template.
3.2. SendGrid
• Feature/Setting: Mail Send API
• Sample: Trigger SendGrid email via API with dynamic template for offers/events.
3.3. Mailchimp
• Feature/Setting: Campaign API, Audience Segmentation
• Sample: Auto-add event RSVP’d patrons to segmented email campaign for reminders.
3.4. AWS SNS
• Feature/Setting: SMS Publish
• Sample: Lambda function posts to SNS topic for bulk SMS notifications.
3.5. HubSpot
• Feature/Setting: Workflow Automation, Marketing Email API
• Sample: Set workflow trigger on event signup to send scheduled promotional emails.
3.6. ActiveCampaign
• Feature/Setting: Automated Workflows, Conditional Content
• Sample: Trigger campaign sequence by contact stage, send SMS/email variants.
3.7. Klaviyo
• Feature/Setting: Flow Triggers, Profile Properties
• Sample: Configure flow for birthday offers, triggered by customer profile date.
3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, MobileConnect
• Sample: Create journey for each event, configure SMS/email at each touchpoint.
3.9. Brevo (ex-Sendinblue)
• Feature/Setting: Transactional Email & SMS API
• Sample: Call Send Transactional endpoint on event date with tailored content.
3.10. OmniSend
• Feature/Setting: Automation Workflows, SMS Channel
• Sample: Build workflow for last-visit reactivation via SMS.
3.11. Moosend
• Feature/Setting: Automation Triggers, Custom Fields
• Sample: Trigger email series based on VIP status change.
3.12. MessageBird
• Feature/Setting: SMS Conversations API
• Sample: POST notification payloads for instant bulk dispatch.
3.13. Airship (Urban Airship)
• Feature/Setting: Automation Composer, SMS/Email Integration
• Sample: Schedule event reminder sequences for segmented audiences.
3.14. Constant Contact
• Feature/Setting: Email Campaign API, Contact Lists
• Sample: Assign new RSVPs to segmented lists, auto-trigger campaign email.
3.15. Mailjet
• Feature/Setting: Send API, Contact Management
• Sample: Sync promotions to Send API, dynamically format content.
3.16. Plivo
• Feature/Setting: SMS Messaging API
• Sample: Send personalized texts triggered by customer milestones.
3.17. ClickSend
• Feature/Setting: Email, SMS API Gateway
• Sample: Use event database triggers to push bulk SMS or email for promotions.
3.18. Iterable
• Feature/Setting: Workflow Studio, Event Triggers
• Sample: Map club event data to workflow, triggering personalized comms.
3.19. Zenvia
• Feature/Setting: SMS Messaging API, Contact List Automation
• Sample: Schedule club-specific SMS for unique customer segments.
3.20. OneSignal
• Feature/Setting: Automated Messaging, SMS/Email Channel
• Sample: Set up automated campaigns based on attendance and loyalty data.

Benefits

4.1. Increases event participation rate and revenue through timely, relevant outreach.
4.2. Enhances customer loyalty with personalized attention and exclusive offers.
4.3. Streamlines customer communication and reduces manual marketing labor.
4.4. Enables granular tracking of campaign effectiveness across channels.
4.5. Supports compliance and do-not-contact preferences automatically.
4.6. Enables dynamic segmentation for hyper-targeted marketing initiatives.
4.7. Maximizes resource utilization by contacting only engaged, consenting patrons.
4.8. Drives re-engagement and recaptures lapsed customers efficiently.
4.9. Provides measurable analytics for management review and future planning.
4.10. Supports rapid campaign deployment across multiple communication platforms.