Purpose
1.2. Enhance customer retention, personalize follow-up offers, and build actionable performer or event analytics.
1.3. Comply with age-verification, privacy, and consent mandates in nightlife operations.
1.4. Distinguish customer journey stages (e.g., VIP, regular, first-timer), tailoring surveys accordingly.
Trigger Conditions
2.2. Customer purchase flagged as a closing action on POS/CRM.
2.3. Timer-based trigger (e.g., X hours post-event) referencing event logs.
2.4. Specific performer scheduling or themed event closures.
Platform Variants
• Feature: Messaging API, auto-send post-event surveys; configure event ID mapping, sample: POST /Messages with dynamic phone numbers.
3.2. SendGrid
• Feature: Mail Send API, automate templated emails; use dynamic_fields for personalization.
3.3. SurveyMonkey
• API Function: Collectors API to generate unique links; embed collector in event record.
3.4. Typeform
• API: Responses API for custom invitations; configure event-based triggers via webhooks.
3.5. Google Forms
• Trigger: Apps Script-driven email/sms distribution using event completion triggers.
3.6. Mailchimp
• API: Automation workflows, trigger by tag or segment (e.g., event attendance).
3.7. ActiveCampaign
• Automation: Event-tagged contact update initiates survey campaign.
3.8. HubSpot
• Workflow: Post-event property change triggers survey email via marketing hub workflow.
3.9. Salesforce
• Flow: Journey Builder surveys sent by custom object field update (e.g., “attended_event”).
3.10. Facebook Messenger
• Feature: Messenger Platform Send API, dispatch survey via bot sequence; require customer opt-in.
3.11. WhatsApp Business API
• Message Template: Automated survey distribution after event timestamp via cloud API.
3.12. Microsoft Teams
• Integration: Automated post-event survey in Teams channel with adaptive card link.
3.13. Slack
• Workflow: Workflow Builder posts DM with survey link to attendee list.
3.14. Zoho CRM
• Workflow Rule: Event closure triggers survey email via built-in campaign module.
3.15. Pipedrive
• Automation: Custom action on “deal won” sends survey via connected email provider.
3.16. Eventbrite
• Webhook: Post-event automation to distribute survey to ticket holders.
3.17. Outlook 365
• Power Automate: Flow sends survey link based on event calendar match.
3.18. AirTable
• Scripting Block: Event record marks “complete,” triggers survey dispatch email.
3.19. Klaviyo
• Flow: Post-event property or segment triggers personalized SMS/email survey.
3.20. Constant Contact
• Automated series: Event registration “attended” status triggers follow-up survey.
3.21. Zoho Survey
• Integration: Survey API distributes unique links, tracks responses on event basis.
3.22. G Suite (Gmail/Sheets)
• Apps Script: Event log in Sheets initiates Gmail distribution with survey URL.
Benefits
4.2. Rapidly collect compliance-ready, actionable feedback.
4.3. Automate the post-event workflow, saving staff time and reducing manual errors.
4.4. Enable cross-platform analytics for performance, trend, and loyalty insights.
4.5. Spur return visits via targeted promotions based on survey data.