Customer Management & CommunicationsPurpose
1.2. Boost repeat bookings for aerial activities through tailored incentive offers and reminders.
1.3. Reduce manual outreach workload; automate nurturing workflows for adventure sports clients.
1.4. Enhance customer experience by delivering relevant content or promotions based on inactivity segmentation.
Trigger Conditions
2.2. Triggered when last event participation or purchase timestamp exceeds preset inactivity window.
2.3. Trigger on CRM update for ‘last activity’ field, or when marketing list receives new inactive entries.
2.4. Optionally triggered by customer behavior analytics (unopened newsletters, abandoned checkouts, etc.).
Platform Variants
3.1. Mailchimp
• Feature/Setting: Customer Journey Builder automation; set entry trigger "last activity date" > X days
• Sample Configuration: Configure journey with "If/Else" branch for tailored messages based on inactivity length.
3.2. SendGrid
• Feature/Setting: Automation API > Create Automation Flow; use "elapsed time since last email opened" trigger
• Sample Configuration: Pipeline sends re-engagement campaign to target segment after X days of inactivity.
3.3. HubSpot
• Feature/Setting: Workflows > Enrollment trigger: Contact Property ‘Last booking date’ is > X days ago
• Sample Configuration: Add personalized email step with “Last Activity” token.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; Audience Entry: Filtered on “Last Engagement Date”
• Sample Configuration: Multi-step journeys for escalating incentives.
3.5. Zoho CRM + Zoho Campaigns
• Feature/Setting: Workflow Automation > “No activity since” filter on Contacts
• Sample Configuration: Sync inactive CRM contacts and send campaign series.
3.6. ActiveCampaign
• Feature/Setting: Automation Start Trigger = “No purchase in X days”
• Sample Configuration: Automated follow-up sequence with dynamic content.
3.7. Klaviyo
• Feature/Setting: Flow Triggered by ‘Lapsed customers’ segment
• Sample Configuration: Conditional splits on days inactive; tailored offers at each split.
3.8. Constant Contact
• Feature/Setting: Automated Email Series > Triggered by “Last contact date”
• Sample Configuration: Schedule recurring reminders to dormant subscribers.
3.9. Intercom
• Feature/Setting: Custom Bots/Outbound Messages; People filter: “Last seen > X days ago”
• Sample Configuration: Message sequence for win-back.
3.10. Moosend
• Feature/Setting: Automated Workflow Trigger: “User inactivity event”
• Sample Configuration: Inactivity timer starts upon last booking; sends reminder email.
3.11. MailerLite
• Feature/Setting: Automation Trigger: “Subscriber hasn’t clicked in X campaigns”
• Sample Configuration: Add re-engagement campaign to prompt booking.
3.12. Drip
• Feature/Setting: Workflow Trigger: “No order in X days”
• Sample Configuration: Use dynamic fields for personalized aerial class banners.
3.13. Omnisend
• Feature/Setting: Automation - “Customer Lapsed” trigger
• Sample Configuration: Win-back series with progressive incentives.
3.14. Benchmark Email
• Feature/Setting: Automation Pro; Trigger: “Contact inactive for X days”
• Sample Configuration: Multi-stage nurture series.
3.15. GetResponse
• Feature/Setting: Automation Workflow; Trigger: “Last action date”
• Sample Configuration: Workflow notifies sales rep at X + Y days, then escalates to email.
3.16. Freshmarketer
• Feature/Setting: Behavioral Triggers; Filter segment: “Inactive in last X days”
• Sample Configuration: Automated engagement emails for adventure program reminders.
3.17. Customer.io
• Feature/Setting: Segment Trigger: “Last activity timestamp older than X days”
• Sample Configuration: Email sequence with adventure photo highlights.
3.18. Braze
• Feature/Setting: Action-based Canvas Flow; filter: “Last event timestamp”
• Sample Configuration: Multi-channel (email, push) re-engagement flow.
3.19. Iterable
• Feature/Setting: Workflow Triggers; Audience: “Customers not seen in X days”
• Sample Configuration: Drip campaign with interactive elements to re-engage.
3.20. Pipedrive + Mailigen
• Feature/Setting: Pipedrive Activity Filter + Mailigen Automation
• Sample Configuration: Pipedrive auto-tag inactive contacts, which triggers Mailigen campaign.
Benefits
4.2. Increases revenue cycle by reactivating dormant clients and upselling packages.
4.3. Strengthens brand loyalty through consistent touchpoints and relevant offers.
4.4. Maximizes marketing ROI by converting cold leads into active customers.