Loyalty program activity tracking and communication

Purpose

1. Automate loyalty program tracking for aerial sports center customers: recording activity, updating points, tier upgrades, and triggering personalized communications.

2. Real-time notifications for earned points, rewards, and milestones via SMS, email, push, and in-app messages.

3. Centralized view of customer engagement and segmentation based on loyalty status, activity frequency, and spend.

4. Integrate activity logs, communication, and CRM data to enhance upselling, feedback collection, and retention.

Trigger Conditions

1. Customer completes an eligible aerial activity booking or attends a session.

2. Loyalty threshold crossed for points or completed visits.

3. Tier upgrade or reward unlocked.

4. Anniversaries, inactivity periods, or special center promotions.

5. Customer feedback submitted or referral completed.

Platform Variants

1. Twilio SMS

• Feature: Messaging API — Configure to send instant SMS on point updates or offers (API: POST /Messages).
  

2. SendGrid

• Feature: Transactional Email API — Auto-send emails for reward alerts and progress updates (API: POST /mail/send).
  

3. Mailchimp

• Feature: Automation workflows — Configure triggers for loyalty journey emails (API: POST /automations).
  

4. HubSpot

• Feature: Workflows & Lists — Auto-segment contacts by status and trigger emails/SMS (API: POST /automation-workflows/v1).
  

5. Salesforce

• Feature: Process Builder/Flow — Update CRM records, create tasks, trigger comms (API: PATCH /services/data/vXX.X/sobjects/Contact).
  

6. Intercom

• Feature: Event-based messaging — Trigger in-app and email comms on loyalty events (API: POST /events).
  

7. ActiveCampaign

• Feature: Automation builder — Initiate nurture sequences on milestones (API: POST /api/3/contactAutomations).
  

8. Klaviyo

• Feature: Flows — Setup event-based emails/SMS for loyalty actions (API: POST /api/v1/flows).
  

9. Braze

• Feature: Canvas Journeys — Launch multi-channel comms for point changes (API: POST /canvas).
  

10. Segment

• Feature: Event tracking — Forward loyalty events to comms & analytics (API: POST /v1/track).
  

11. Zendesk

• Feature: Trigger support tickets on loyalty queries (API: POST /api/v2/tickets).
  

12. Google Sheets

• Feature: API sync — Log activity and point changes (API: POST /spreadsheets/{spreadsheetId}/values).
  

13. Airtable

• Feature: Base update — Maintain user loyalty status (API: PATCH /v0/{baseId}/Table).
  

14. Firebase Cloud Messaging

• Feature: Push notification API — Alert mobile users on progress (API: POST /fcm/send).
  

15. Webflow

• Feature: Site Membership API — Display loyalty status in user dashboard (API: PATCH /memberships).
  

16. Shopify

• Feature: Scripted email after purchase & loyalty app triggers (API: POST /admin/api/2023-07/orders).
  

17. Typeform

• Feature: Notification API — Collect feedback, auto-update loyalty notes (API: POST /responses).
  

18. Pipedrive

• Feature: Activity triggers for sales comms (API: POST /v1/activities).
  

19. Zoho CRM

• Feature: Workflow rule for auto-updates and comms (API: PUT /crm/v2/Contacts).
  

20. Slack

• Feature: Reminder & alert bot on staff comms for loyalty achievements (API: POST /api/chat.postMessage).
  

21. WhatsApp Business API

• Feature: Template messages for milestone alerts (API: POST /v1/messages).
  

22. Notion

• Feature: API to log events and trigger internal team reminders (API: PATCH /v1/pages).
  

Benefits

1. Real-time, consistent loyalty communication increases engagement and repeat visits.

2. Reduced manual tracking error and staff effort.

3. Enhanced personalized marketing and segmentation.

4. Immediate reward feedback builds customer satisfaction and retention.

5. Data transparency for customer insights and program optimizations.