Customer re-engagement win-back emails

Purpose

1.1. Automate customer re-engagement win-back emails to maximize archery range revenue, reduce customer churn, and restore lapsed engagement.
1.2. Deliver timely, targeted, and personalized reactivation campaigns to customers who have not visited, booked, or interacted in a predefined period.
1.3. Reinforce brand presence, automate upsell/cross-sell offers, and automate loyalty incentives for returning customers through automated workflows.
1.4. Centralize automating communication to minimize manual intervention, standardize experience, and optimize campaign performance for the target range.

Trigger Conditions

2.1. Automatedly detect customers with no activity (visit, booking, purchase) for X days/weeks.
2.2. Automate triggers based on expiring memberships or unused range passes.
2.3. Monitor CRM database for last engagement timestamp and automate actions for thresholds.
2.4. Track non-engagement with prior marketing or campaign emails to trigger automated win-back flow.

Platform variants

3.1. Mailchimp
• Feature/Setting: Automation → Customer Journey; configure "trigger: last purchase date," build automated email journey.
3.2. ActiveCampaign
• Feature/Setting: Automations → "Last Activity" trigger; set up win-back automated campaign path.
3.3. HubSpot
• Feature/Setting: Workflows → "Contact Inactive for X days"; configure automated email and tasks.
3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder → Inactivity Trigger; automate branch for lapsed users.
3.5. Constant Contact
• Feature/Setting: Automated Email Series; configure for no engagement after X days.
3.6. Klaviyo
• Feature/Setting: Flows → Trigger event "Placed Order > X days ago"; set automated win-back sequences.
3.7. SendGrid
• Feature/Setting: Automated Marketing Campaigns API; configure "timed event" triggers for lapsed customers.
3.8. Twilio SendGrid
• Feature/Setting: Marketing Automation; automate triggers for win-back emails using inactivity.
3.9. Zoho Campaigns
• Feature/Setting: Autoresponders → Date-based workflow; schedule based on last engagement.
3.10. Drip
• Feature/Setting: Automations → Workflow Trigger: Last Activity; automate email and tagging.
3.11. Omnisend
• Feature/Setting: Automation workflows with "Inactive Subscriber" trigger; send personalized emails.
3.12. Moosend
• Feature/Setting: Automation → "When subscriber inactive for X days"; send automated re-engagement.
3.13. Iterable
• Feature/Setting: Workflow Studio → Trigger: LastActionDate; automated email for lapsed contacts.
3.14. Microsoft Power Automate
• Feature/Setting: Automated flow → "When new CRM activity"; build logic for inactivity period.
3.15. Google Workspace–Gmail API
• Feature/Setting: Use Apps Script/Automate API; filter contacts with last communication, trigger mail merge.
3.16. Pipedrive
• Feature/Setting: Workflow Automation; set trigger for inactivity, send out automated personalized email.
3.17. Keap (Infusionsoft)
• Feature/Setting: Campaign Builder; automate tags for inactivity, trigger win-back sequence.
3.18. Mailjet
• Feature/Setting: Workflow automation; trigger win-back message post-X days inactivity.
3.19. Benchmark Email
• Feature/Setting: Automation Pro; inactivity-based workflow, configurable win-back branch.
3.20. Campaign Monitor
• Feature/Setting: Automated journeys; set to trigger after no opens/clicks for X period.
3.21. Customer.io
• Feature/Setting: Campaign triggers on segment "inactive users," automate re-engagement emails.
3.22. Freshworks CRM
• Feature/Setting: Journey Automation → "No response since" condition; triggers win-back actions.
3.23. SAP Emarsys
• Feature/Setting: Automation Center; build a flow using "inactive user" as an event trigger.
3.24. Insightly
• Feature/Setting: Workflow Automation; set condition for lapsed clients, initiate email sequence.
3.25. Oracle Eloqua
• Feature/Setting: Program Canvas; inactivity node triggers automated campaigns.

Benefits

4.1. Automates identification and targeting of lapsed archery customers without manual searches.
4.2. Continual, automated re-engagement; maximizes retention and revenue with minimal manual input.
4.3. Personalization at scale automates higher open and conversion rates through timely touchpoints.
4.4. Ensures seamless automator-driven win-back processes, cutting operational effort, boosting range occupancy, and maintaining brand presence.