Event invitations or seasonal offers segmentation

Purpose

1.1. Automate segmentation and targeting of customers for event invitations or special seasonal offers specific to Kashmiri restaurants.
1.2. Automates identification of relevant customer segments (e.g., repeat customers, local foodies, specific age groups, seasonal diners) using reservation, loyalty, and dining behavior data.
1.3. Triggers automated multi-channel outreach for events (e.g., Wazwan Fest) or seasonal offers (e.g., Ramzan/Iftar buffets, winter cuisine launches), increasing engagement and driving restaurant footfall.
1.4. Ensures personalized, automated invitations and dynamic updates, maximizing relevancy and conversion through targeted automation strategies.

Trigger Conditions

2.1. New event or seasonal offer created in event/calendaring system.
2.2. Customer matches segmentation rule (e.g., prior attendance, high-spend history, geo-fence proximity, cuisine preferences, feedback/taste forms).
2.3. Calendar date pre-set (X days before event/offer period).
2.4. Custom automated triggers: reservation anniversaries, special dates (birthdays, anniversaries), holidays, or high-repeat visit thresholds.

Platform Variants

3.1. Twilio SMS
- Feature: SMS Campaigns/Segmented Messaging
- Setting: Use Programmable Messaging API; automate filter-then-send per customer segment.

3.2. SendGrid
- Feature: Automated Email Marketing
- Setting: Configure Segmentation in Marketing Campaigns, automate via Dynamic Templates and Recipient Lists.

3.3. HubSpot
- Feature: Marketing Automation Workflows
- Setting: Create List Segments, trigger automated workflow sending event/offer invitations.

3.4. Salesforce Marketing Cloud
- Feature: Journey Builder Segmentation
- Setting: Automate invitation journeys using Data Extensions and Audience Builder.

3.5. Mailchimp
- Feature: Audience Segmentation & Email Automations
- Setting: Set up segments by tags/interests, create automations for invitations.

3.6. ActiveCampaign
- Feature: Automations & Conditional Sending
- Setting: Build automator flows using “If/Else” and Segment Triggers.

3.7. Zoho CRM
- Feature: Email Automation & Custom Segments
- Setting: Use custom views, automate campaign sends to matched customers.

3.8. Klaviyo
- Feature: Event-Based Segment Triggers
- Setting: Use Flows to automate emails/SMS for event invites based on segments.

3.9. Customer.io
- Feature: Segment Triggered Campaigns
- Setting: Automate with Segments, send event invitations per behavioral triggers.

3.10. WhatsApp Business API
- Feature: Automated Templates & Segmentation
- Setting: Automate campaign messages to customer groups with pre-approved templates.

3.11. Facebook Messenger Platform
- Feature: Automated Segmented Messaging
- Setting: Set up segments and use automation flows for messenger invites.

3.12. Intercom
- Feature: Automated Messages (Series) & Segmentation
- Setting: Automate sending messages to users based on profile/interaction.

3.13. Google Sheets + Apps Script
- Feature: Automated Filtering & Email Invites
- Setting: Script segmentation, automate invitations from sheet data.

3.14. Airtable Automations
- Feature: Views & Automated Actions
- Setting: Create filtered views, automate integrations sending event/offer mail.

3.15. Eventbrite
- Feature: Automated Attendee Messaging
- Setting: Segment contacts, automate reminder/invite automations.

3.16. Pabbly Connect
- Feature: Workflow Automation for Segmented Invites
- Setting: Build automated flows from CRM to email/SMS.

3.17. Constant Contact
- Feature: List Segmentation & Triggered Emails
- Setting: Use Contact Segmentation, set up triggered automated invitations.

3.18. MoEngage
- Feature: Smart Triggers & Segmentation
- Setting: Automate personalized notifications via Segments in Campaigns.

3.19. Braze
- Feature: Audience Segmentation & Automated Messaging
- Setting: Set triggers with behavior segments; automate emails/SMS/push.

3.20. Trello + Automation
- Feature: Segmented Card Automation
- Setting: Automate due-date based card labels for customer follow-up, with integrations for invite sends.

Benefits

4.1. Automates precise audience targeting, maximizing event/offer relevancy.
4.2. Reduces manual time in segmenting and inviting, scaling personalized communication.
4.3. Boosts attendance and customer engagement by automatedly utilizing data-driven insights.
4.4. Supports omnichannel automated marketing through email, SMS, chat, and push.
4.5. Automating segmentation reveals under-engaged segments for future offers.
4.6. Ensures timely delivery of event/seasonal messaging using pre-defined, automatable schedules.