Automated abandoned cart email reminders

Purpose

1.1. Recover lost sales by sending automated email reminders to customers who leave items in their online cart without completing a purchase.
1.2. Enhance customer engagement and drive conversions by providing timely, personalized follow-ups tailored to airbrushing enthusiasts and hobbyists.
1.3. Reduce cart abandonment rates and increase average order value via targeted messaging.
1.4. Enable retargeting campaigns and follow-up series using behavioral data.
1.5. Collect actionable data on abandonment patterns for ongoing marketing optimization.

Trigger Conditions

2.1. Shopping cart contains products but checkout not completed within a set period (e.g., 30 minutes).
2.2. Customer email address captured (account holders or guest checkout with email input).
2.3. No conflicting completed purchase for carted items detected in order window.
2.4. Exclusion for recent recipients or unsubscribed users.

Platform Variants

3.1. Klaviyo
• Feature/Setting: Flows > Abandoned Cart Flow; set trigger as 'Added to Cart but not Purchased'; configure email template and wait time.
3.2. Mailchimp
• Feature/Setting: Customer Journeys > Abandoned Cart Email; connect e-commerce store; activate pre-built automation; customize email content.
3.3. Shopify Email
• Feature/Setting: Automation > Abandoned Checkout; enable workflow; edit reminder schedule and template in admin panel.
3.4. Omnisend
• Feature/Setting: Automation > Abandoned Cart Workflow; choose trigger; personalize sequence and segments.
3.5. ActiveCampaign
• Feature/Setting: Automation Builder; trigger: 'Abandons Cart'; link e-commerce event tracking; set up multi-step emails.
3.6. Drip
• Feature/Setting: Automation > Workflow > Abandoned Cart; trigger via site integration; configure personalized messages.
3.7. Sendinblue (Brevo)
• Feature/Setting: Automation > Abandoned Cart; use e-commerce plugin for trigger events; set reminder delay.
3.8. HubSpot
• Feature/Setting: Workflows > Deal-based Automation; trigger on abandoned cart property; create multi-step emails.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; entry event: ‘Cart Abandonment’; design scheduled email; use AMPscript for personalization.
3.10. Moosend
• Feature/Setting: Automation > Abandoned Cart Trigger; connect store; customize follow-up email(s).
3.11. Constant Contact
• Feature/Setting: E-commerce Automation > Abandoned Cart Email; trigger set via store integration; edit message.
3.12. ConvertKit
• Feature/Setting: Visual Automations; event: 'Tag – Abandoned Cart'; send email series.
3.13. GetResponse
• Feature/Setting: Automation > Abandoned Cart; connect with store platform; set time delay before trigger.
3.14. Zoho Campaigns
• Feature/Setting: E-commerce Integration > Abandoned Cart Workflow; set rules and templates.
3.15. Remarkety
• Feature/Setting: Campaigns > Abandoned Cart; event triggers via connected cart; build multi-email drip.
3.16. MailerLite
• Feature/Setting: Automation > E-commerce > Abandoned Cart; connect API; edit flow steps.
3.17. Dotdigital
• Feature/Setting: Program Builder > Abandonment Program; entry trigger is ‘Cart Abandonment’; design messages and intervals.
3.18. Exponea
• Feature/Setting: Campaigns > Cart Abandonment; use event tracking; trigger split testing options.
3.19. Oracle Responsys
• Feature/Setting: Program > Abandon Cart Series; event-based triggers; include product-specific recommendations.
3.20. Iterable
• Feature/Setting: Workflow Studio; trigger event: ‘Cart Abandonment’; personalize sequence with dynamic data.

Benefits

4.1. Recaptures potential lost revenue from unfinished purchases.
4.2. Increases marketing ROI through automation.
4.3. Provides customers with tailored content relevant to their interests in airbrushing.
4.4. Supports continuous brand engagement and list growth.
4.5. Enables detailed insight into cart abandonment behaviors and campaign performance.