Automated review requests post-purchase

Purpose

1.1. Enhance post-purchase engagement by automatically requesting product/service reviews from customers after an airbrushing supply purchase.
1.2. Collect genuine feedback to improve store credibility, inform inventory, and boost organic marketing.
1.3. Encourage customer advocacy and increase repeat purchase opportunities via follow-up communications.

Trigger Conditions

2.1. Completion of a purchase transaction (online or POS).
2.2. Customer contact data availability (email, SMS, social).
2.3. Expiry of a predetermined wait period after delivery or pickup (e.g., 3 days post-fulfillment).
2.4. Order marked ‘Completed’ in inventory/order management.

Platform Variants

3.1. Twilio SMS
• Feature: SMS API — Configure a webhook to send personalized review request SMS after order marked ‘delivered’.
3.2. SendGrid
• Feature: Marketing Email API — Configure automated transactional emails with review links.
3.3. Shopify
• Feature: Notifications Webhook — Set up post-fulfillment triggers to send review requests via integrated apps.
3.4. WooCommerce
• Feature: Order Status Change Hook — Use actions scheduler to email review requests when ‘Completed’.
3.5. Klaviyo
• Feature: Flow Automation — Build a ‘Post-Purchase Review Request’ flow based on customer purchase event.
3.6. Mailchimp
• Feature: Automations — Trigger a review campaign after purchase confirmation email.
3.7. ActiveCampaign
• Feature: Deal Stage Automation — Set up pipeline triggers to send review requests after deal closure.
3.8. HubSpot
• Feature: Workflow Automation — Use ‘Order Completed’ triggers to email review request templates.
3.9. Google Forms
• Feature: API Integration — Generate unique survey links per customer and embed in review request.
3.10. Typeform
• Feature: Webhook Integration — Send custom Typeform survey links via email/SMS post-purchase.
3.11. Facebook Messenger
• Feature: Messenger API — Automatically message customers with review prompts after purchase event.
3.12. WhatsApp Business API
• Feature: Message Templates — Send review solicitation messages using templated approved content.
3.13. SMS Magic
• Feature: Automated SMS Campaign — Schedule and send review request texts to customer list post-order.
3.14. Zendesk
• Feature: Customer Event Automation — Trigger review email/SMS based on ticket/order resolution.
3.15. Intercom
• Feature: Event-triggered Messaging — Set message prompt based on successful order delivery event.
3.16. Square
• Feature: Receipt Customization API — Attach review links to digital receipts automatically.
3.17. Salesforce
• Feature: Process Builder/Flows — Trigger automated communication tasks post-sales completion.
3.18. Yotpo
• Feature: Post-Purchase Review Request — Auto-request for reviews via configured campaign rules.
3.19. Trustpilot
• Feature: Automated Invitations — Activate customer invite emails based on order import APIs.
3.20. Judge.me
• Feature: Review Request Emails — Automate sending requests to every customer after predefined delay.
3.21. Omnisend
• Feature: Post-Purchase Automation — Build workflow for review/survey campaigns post-shipment.
3.22. Gorgias
• Feature: Automation Rule — Auto-send SMS/email to customer on order closed/completed.

Benefits

4.1. Increases customer review rates, boosting store reputation and search engine visibility.
4.2. Reduces manual effort and error in soliciting feedback from every qualified customer.
4.3. Enhances customer experience with timely, relevant touchpoints improving retention.
4.4. Facilitates rapid problem detection by triggering follow-up for negative feedback.
4.5. Supports continuous business improvement through real-time insights into product and service.